DIY Digital Strategy

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DIY Digital Strategy – The Digital Resource for the Do It Yourself MarketerDigital Strategy

DIY Digital Strategy’s mission is to empower the do it yourself marketer with knowledge to grow their business through effective and proven digital marketing strategies across Google, Facebook, YouTube, etc. This is based on my 14+ year digital experience, spanning multiple companies (Google, RKG ad agency, Yahoo!).

Digital advertising isn’t rocket science, if anyone has a business with a website, they can efficiently and effectively advertise their site to drive customers with a strong return on investment. However, it takes an understanding to know what to do, and just as important what not to do. Companies make millions from digital advertising annually, but there is also a camp of companies that loose their shirt, reason is they blindly go into digital advertising without fully understanding which platforms to focus on and how to setup each platform to maximize success.

My goal is to cut through the clutter and share top strategies and helpful tips so you can grow your business through digital advertising.  To support your efforts, my site offers a few helpful resources.

Digital Advertising Blog

Learn the latest digital advertising strategies to drive new customers for your business through my blog. This blog is updated every two weeks with strategies you can replicate for your business to drive more customers. The blog covers topics such as:

  • Google Search Ads

  • Facebook Ads

  • Remarketing

  • Email Marketing

  • Google Analytics

  • YouTube

Advertising Courses hosted on SkillShare. Click below to watch and get 2 free months of access

With over 14 years of digital marketing experience, I created several courses to help scale my expertise to help small businesses and marketers around the world successfully market their business. There is a lot out there, Google, Facebook, third party platforms like AdRoll, directory sites like Yelp. My goal is to cut through all the clutter and show you exactly how to efficiently market your business in the most effective way that will drive sales for your sites today.

Digital marketing isn’t rocket science, but there is a process to be followed and you can either make good money through digital advertising, or you can end up losing a good amount with little return.

Click the below to access my courses. With my promotional links, you will receive 2 free months of access.

Google Ads Course

Google Ads is a powerful platform and many advertisers make millions from it every year. However, it’s highly nuanced and super competitive. For any novice getting started with advertising, I highly recommend proper training before you start advertising to make sure you’re making money from Google, verse wasting money on a mismanaged campaign.  Throughout this course I offer 2 hours of video content providing information on how to create your Google Ads account, how to setup a search, display (i.e. remarketing), and YouTube campaign (youtube), setup proper measurement via Google Analytics.

Top 7 Google Ads Optimizations

Over the past 4 years at Google I’ve been in Google Ads (AdWords) on a daily basis and know all of the nuances with the platform and how to squeeze out the best performance from it. With that, I want to share top optimization tips to maximize the return on your investment.

How to Advertise Shopify

Shopify is a great ecommerce platform. Many of my clients use Shopify but they need help driving customers through advertising. Within this course I break down how to start advertising your Shopify store through Google Search, remarketing and Google Shopping. This includes setting up key integrations between Shopify, Google Analytics, Google Ads and Google Merchant Center for $9.99.

Google Analytics for Beginners

In this Course, I’m going to share how anyone with a website can setup Google Analytics to take advantage of robust website reporting analytics through this free tool.

Specifically I’m going to cover in Google Analytics

  • What Google Analytics is
  • How to setup Google Analytics
  • Top reports in Google Analytics to review
  • How to track visitors from multiple sources within Google Analytics
  • How to setup integration with Google Ads to Google Analytics
  • How to create goals in Google Analytics (i.e. revenue earned, contact form submissions, pages per visitor, etc.).