The Advertising Blog for the Do It Yourself Marketer
Cut through the clutter
Learn top strategies and helpful tips so you can grow your business through digital advertising
DIY DIGITAL STRATEGY’S MISSION
My mission is to empower the do it yourself marketer with the knowledge to grow their business through effective and proven digital advertising strategies across Google, Facebook, YouTube, etc. This is based on my 14+ year digital experience, spanning multiple companies (Rise Marketing Group, Google, RKG ad agency, Yahoo!).
Digital advertising isn’t rocket science, if anyone has a business with a website, they can efficiently and effectively advertise their site to drive customers with a strong return on investment. However, it takes an understanding to know what to do, and just as important what not to do. Companies make millions from digital advertising annually, but there is also a camp of companies that lose their shirt, the reason is they blindly go into digital advertising without fully understanding which platforms to focus on and how to set up each platform to maximize success.
My goal is to cut through the clutter and share top strategies and helpful tips so you can grow your business through digital advertising. To support your efforts, my site offers a few helpful resources.
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This blog is updated every few weeks with strategies you can replicate for your business to drive more customers. These are strategies I’ve used over the years, and continue to implement for our clients at Rise Marketing Group.
popular categories
Search Advertising
Within this collection of blog posts, I routinely share top search advertising strategies through Google Ads. Google Ads is a powerful platform, but it is very competitive, and for it to drive profitable customers, there are several tips that could be beneficial. Below are some of my most popular blog posts:
14 Google Search Optimization Tips
30 Google Ads Questions and Answers
How to create a Google Ads Account
Facebook Advertising
Facebook advertising is a very strong play for most advertisers. Facebook allows advertisers very efficient reach, with highly targeted strategies and compelling creative. The three attributes combined can drive some solid results. Within this section of the blog, I share my top Facebook advertising tips. Sample posts include:
Facebook Ads, Questions and Answers
Top Facebook Advertising Strategies
Remarketing
Remarketing is such a powerful play, as you can reach users who have visited your site, but didn’t convert. This strategy focuses on these users who have demonstrated an interest in your business, to get them back to your site to take action. Within this section of my blog, I share several tips, including a detailed step-by-step guide to how to launch a remarketing campaign through Google:
How to Setup a Remarketing Campaign
Google Ads Course – Taught by a former Googler
To accompany my blog posts, I’ve created a beginners Google Ads course that you can find here. I’ve had over 8k students take the courses, which focuses on Google Ads.
My video courses show you step-by-step how I implement many of the strategies listed throughout my blog.
The benefit of these courses is an even more in-depth understanding of how to setup your digital advertising campaigns, based on best practices to drive business growth.
WHY I STARTED DIY DIGITAL STRATEGY?
I’m Ben Lund, a 14+ year digital advertising vet who founded Rise Marketing Group. As you’ll see within the video at left, I genuinely love digital advertising. I landed into this career in the mid 2000’s and have grown with the industry. To me, it’s just as exciting today as it was when I was working at Yahoo! in the mid 2000’s launching custom digital sponsorships across Yahoo!.
I love the fact that you can create digital campaigns and see how that can impact business growth. To me it’s all about finding ways to build digital relationships with your potential customers. Once you’ve built the relationship, progress them into customers, then even loyalists.
Additionally, there are so many resources and ways businesses can connect with customers through digital. It’s pretty much endless, from advertising on Facebook and Instagram, to Google, and other programatic advertising platforms. However, there are certain approaches that perform very well at driving business outcomes, which I share within my blog.
As mentioned earlier, the challenge is it takes a full understanding of each advertising platforms (Google Ads, Facebook Ads, etc.) to make your advertising profitable for your business. If you don’t know what you’re doing, you could easily waste a lot of money. However, with a bit of homework and reading up on best practices, most people will be able to run successful (and profitable!) advertising campaigns.
Advertising can work, and work very well. I’ve experienced, first hand, countless business what grew considerably through advertising strategies that are mentioned within this blog. Digital advertising works, but it takes time to fully understand how to leverage each platforms appropriately.
With that, feel free to peruse my blog posts and even take my Digital Advertising Courses, so you can feel confident on the strategies you’ll execute to grow your business.
I post every 2-3 weeks and hope you can a few nuggets to help your marketing efforts. If there are any topics you would like to see me post, feel free to email me at hello@diydigitalstrategy.com.
Need More Advertising Help?
While I am sharing a good amount of free information through DIY Digital Strategy, if you need more help, feel free to drop me a line on my contact page, as my agency Rise Marketing Group helps clients of all sizes.
Even if you’re not interested in full service advertising management, I would love to hear from you! Ping me a line at hello@diydigitalstrategy.com and I’ll be sure to follow-up to see how I can help.
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