The Advertising Blog for the Do It Yourself Marketer

Cut through the clutter

Learn top strategies and helpful tips so you can grow your business through digital advertising


My mission is to empower the do it yourself marketer with the knowledge to grow their business through effective and proven digital advertising strategies across Google, Facebook, YouTube, etc. This is based on my 14+ year digital experience, spanning multiple companies (Rise Marketing Group, Google, RKG ad agency, Yahoo!).

Digital advertising isn’t rocket science, if anyone has a business with a website, they can efficiently and effectively advertise their site to drive customers with a strong return on investment. However, it takes an understanding to know what to do, and just as important what not to do. Companies make millions from digital advertising annually, but there is also a camp of companies that lose their shirt, the reason is they blindly go into digital advertising without fully understanding which platforms to focus on and how to set up each platform to maximize success.

My goal is to cut through the clutter and share top strategies and helpful tips so you can grow your business through digital advertising. To support your efforts, my site offers a few helpful resources.

Featured Article

How to Advertise your Shopify Store

To all of my friends out there who have a Shopify store and want to start advertising to drive more customers. This article is for you. I created a video tutorial (which I’ll post at the bottom) and I’m writing this blog post because I feel there is a need that hasn’t been addressed. Specifically, there are thousands of resources to share how to create a Shopify store, which is awesome. Shopify is a great platform for Ecommerce businesses and has a plethora of amazing tools to drive growth. Additionally, there are thousands, if not millions, of resources on how to advertise businesses, digitally. However, I see a gap where there aren’t too many resources that break down top digital advertising strategies for Shopify stores and the amazing integrations Shopify has to key advertising platforms (i.e. Google Analytics, AdWords, Google Shopping, Facebook Ads) to maximize your success and make advertising as easy as possible.

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Learn the latest digital advertising strategies
to drive new customers for your business.
This blog is updated every few weeks with strategies you can replicate for your business to drive more customers. These are strategies I’ve used over the years, and continue to implement for our clients at Rise Marketing Group.

Search Advertising

Within this collection of blog posts, I routinely share top search advertising strategies through Google Ads. Google Ads is a powerful platform, but it is very competitive, and for it to drive profitable customers, there are several tips that could be beneficial. Below are some of my most popular blog posts:

14 Google Search Optimization Tips

30 Google Ads Questions and Answers

How to create a Google Ads Account

Facebook Advertising

Facebook advertising is a very strong play for most advertisers. Facebook allows advertisers very efficient reach, with highly targeted strategies and compelling creative. The three attributes combined can drive some solid results. Within this section of the blog, I share my top Facebook advertising tips. Sample posts include:

Facebook Custom Audiences

Facebook Ads, Questions and Answers

Top Facebook Advertising Strategies


Remarketing is such a powerful play, as you can reach users who have visited your site, but didn’t convert. This strategy focuses on these users who have demonstrated an interest in your business, to get them back to your site to take action. Within this section of my blog, I share several tips, including a detailed step-by-step guide to how to launch a remarketing campaign through Google:

How to Setup a Remarketing Campaign


To accompany my blog posts, I’ve created several advertising courses that you can find here. I’ve had several thousands of students take the courses, which focuses on Google Ads (for now), but soon I’ll expand my offering to include courses on Facebook Ads, then eventually LinkedIn.

My video courses show you step-by-step how I implement many of the strategies listed throughout my blog. These courses range from 30 – 90 minutes of content, where I share my screen on how to setup targeted advertising strategies.

The benefit of these courses is an even more in-depth understanding of how to setup your digital advertising campaigns, based on best practices to drive business growth.

Play Video


I’m Ben Lund, a 14+ year digital advertising vet who founded Rise Marketing Group. As you’ll see within the video at left, I genuinely love digital advertising. I landed into this career in the mid 2000’s and have grown with the industry. To me, it’s just as exciting today as it was when I was working at Yahoo! in the mid 2000’s launching custom digital sponsorships across Yahoo!.

I love the fact that you can create digital campaigns and see how that can impact business growth. To me it’s all about finding ways to build digital relationships with your potential customers. Once you’ve built the relationship, progress them into customers, then even loyalists.

Additionally, there are so many resources and ways businesses can connect with customers through digital. It’s pretty much endless, from advertising on Facebook and Instagram, to Google, and other programatic advertising platforms. However, there are certain approaches that perform very well at driving business outcomes, which I share within my blog.

As mentioned earlier, the challenge is it takes a full understanding of each advertising platforms (Google Ads, Facebook Ads, etc.) to make your advertising profitable for your business. If you don’t know what you’re doing, you could easily waste a lot of money. However, with a bit of homework and reading up on best practices, most people will be able to run successful (and profitable!) advertising campaigns.

Advertising can work, and work very well. I’ve experienced, first hand, countless business what grew considerably through advertising strategies that are mentioned within this blog. Digital advertising works, but it takes time to fully understand how to leverage each platforms appropriately.

With that, feel free to peruse my blog posts and even take my Digital Advertising Courses, so you can feel confident on the strategies you’ll execute to grow your business.

I post every 2-3 weeks and hope you can a few nuggets to help your marketing efforts. If there are any topics you would like to see me post, feel free to email me at [email protected]

Need More Advertising Help?

While I am sharing a good amount of free information through DIY Digital Strategy, if you need more help, feel free to drop me a line on my contact page, as my agency Rise Marketing Group helps clients of all sizes.
Even if you’re not interested in full service advertising management, I would love to hear from you! Ping me a line at [email protected] and I’ll be sure to follow-up to see how I can help.