E-commerce marketing is one of the first and most preferred choices of consumers. Today, 70% of people consider “e-commerce” as a reliable way to shop online and buy simple things. E-commerce marketing is growing as there is a unique way to present your products, i.e., WooCommerce banner images for your online store. And if you, as an online marketer, are not getting the results you want, you are falling behind in your business.
So what do you need to do to make your ecommerce business successful in the marketplace? Dad, you don’t need to rack your brains because, in this article, I will share the top e-commerce secrets that will help you become a better person in the future.
So, let’s make a start.
Secret #1. Start a Referral Program
Leads convert 30% faster than any other marketing method. If you don’t have a referral program for your online store, it’s never too late to start. Remember, it doesn’t have to be elaborate.
Provide something of value to existing customers for every customer they bring to you; it is so simple.
Secret #2. Have a seamless checkout process
Creating a simple navigation system can reduce the number of abandoned vehicles you see. It should be simple, the sales pitch should be visible from every page, and payments should be secure.
Consistently displaying different verification options, including PayPal, ensures that your customer doesn’t reach out for a check only to know they’re not using the method they’re best paying for. If you find that you have a high level of traffic, you can quickly place the displayed link on your website to see the problem.
One Qualtrics customer posted a new tracking system on his e-commerce website and found him losing thousands of dollars the minute it launched. After installing the quick test, they found that a simple description of the field settings required setting dates, but the error message did not tell users what they had done.
Secret #3. Put thought into your copy
Most store owners make a mistake of not adding copies when importing products into their stores. The message boards listed are intended to provide you with product information but do not, by themselves, help convert purchases.
Writing a product description and choosing the most basic listings will help you increase sales. People often read articles when they search for a product.
By writing a short paragraph explaining how the product will benefit your customer, giving a face, and also explaining how the product will be used, you can better motivate your audience to buy.
For example, if you’re selling clothes in your store, you could mention how nice they’ll see at your next event, say how the fabric reflects their images, and suggest shoe colors or accessories that best match the outfit.
Secret #4. Act on customer feedback
Not sure where to start to satisfy your customer base? Your clients can help. They are, after all, experts at what they want and need. If you wish for quick improvements that will make a big difference, research and analysis will help you address issues. But processing the collected information is easier said than done… Right? Customers can have a unique experience by providing you with CX upgrade information.
From building leads on visuals, NPS, product reviews, and sourcing, customer information helps you stay on track. Sustain your business in simple and effective ways — research results help you learn and measure. Analyzes the data (as a user interacts with your product or service), generating a real-time display that will continue to improve performance and grow our business.
Secret #5. Provide Free and Fast Shipping
Everyone loves gifts. So offering it for free is a win for ecommerce brands.
Most consumers want a free product rather than a cheap, high-cost product. Willingness to pay more for transportation than goods.
In addition, quick and efficient delivery is an essential step towards survival. If your transportation and service are inadequate, your customers will no longer consider looking elsewhere.
You will also need to provide additional shipping costs for your customers. A difficult grant option will not save the situation. You also need a shipping option, primarily targeting a global market.
Remember that 66% of retailers are willing to make you look like a competitor with delivery.
Secret #6. Provide product support
Because most customers buy your products online, they also need the support of online customers. By offering multiple support methods such as live chat, product support pages, forums, etc., you can increase customers’ chances of getting answers to their questions.
If you only offer one or two types of support, and customers can’t answer their questions quickly, they may be looking for a competitor who is easy to understand. In the same way that people can go to a salesperson in a physical store for help, they need to be able to talk to a live person about a product, and most customers are better off doing this rather than talking in real-time.
Secret #7. Find an ecommerce brand to look up to
The first step is to find a counselor. However, sometimes it can be challenging to find a successful e-commerce consultant. People don’t want to share their niches, advertising examples, and answer questions easily found on Google.
You can join communities to seek advice from time to time. However, the most effective way to succeed is to find an eCommerce brand that you want to model and test your brand with it. For example, if you’re going to do retail, you can model your store after Disney.
If you want to test your branding skills, you can try your business after the Dollar Shave Club. If you’re going to do a mega-market, you can test your store after Amazon. You don’t have to copy their niches or styles to succeed; you just have to find models you like from an online store and use them.
Conclusion
Improving the eCommerce customer experience doesn’t have to be a big task – sometimes it takes a little research, and sometimes the optimization needs to be very obvious. You must think about customer experience as profoundly as you feel about your product or brand because it can be an important factor in differentiating you from your competitors. With Intercom, you can support and communicate with your customers in any situation, from assistance to track.
