Digital Advertising that Works

DIY SEO Course

Google Training

DIY SEO Courses: Mastering SEO for Small Businesses Introduction: In the ever-evolving digital landscape, Search Engine Optimization (SEO) has become an essential tool for businesses to thrive online. By harnessing the power of DIY SEO, small businesses can boost their visibility, attract organic traffic, and ultimately increase their revenue. While hiring professional SEO services can […]

The Importance of Page Titles for SEO

SEO Guide

The Importance of Page Titles for SEO When it comes to search engine optimization (SEO), page titles play a critical role in determining the visibility and ranking of your content. Page titles are the first thing users see when they come across your content in search engine results pages (SERPs), and they can make or […]

Importance of Meta Descriptions

Meta Descriptions

The Importance of Meta Descriptions in SEO Meta descriptions are an essential element of on-page search engine optimization (SEO) that can impact how users interact with your website. While they don’t directly impact search engine rankings, meta descriptions can improve click-through rates and drive traffic to your site. In this paper, we’ll explore the history […]

What is Image Alt Text?

Image Alt Text

What is Image Alt Text? Image alt text, or alternative text, is a brief description of an image that is used by screen readers and other assistive technologies to help visually impaired users understand the content of the image. Alt text is also displayed in place of an image if it cannot be loaded for […]

Header Tags – Guide to the Importance and Future of Header Tags

header tags

The Importance of Header Tags for SEO Header tags, also known as H1, H2, H3, etc., are HTML tags used to structure and format content on a webpage. While they may seem like a minor detail, header tags play an important role in both user experience and search engine optimization (SEO). What Are Header Tags? […]

How to use Google Keyword Planner

google keyword planner

Step 1: Sign Up for a Google Ads Account Before you can use Google Keyword Planner, you need to sign up for a Google Ads account. You can do this by visiting the Google Ads website and following the instructions to create an account. Once you have created an account, you will be able to […]

Setting up a SEMRush Account

SEMRush

SEMrush is an all-in-one digital marketing toolkit that helps businesses of all sizes to improve their online visibility and drive more traffic to their website. The platform offers a wide range of features, including keyword research, site audit, competitor analysis, and more. In this guide, we will walk you through how to use SEMrush, step-by-step, […]

Google Ad Copy Best Practices

Google Ads

Writing effective Google Ad copy requires a good understanding of the target audience, a clear value proposition, and persuasive language that encourages clicks. Here are some tips to help you write effective Google Ad copy: Know your audience Start by identifying your target audience and understanding what they are looking for. Use language and terminology […]

Top 18 Common SEO Questions and Answers

What is SEO? SEO stands for Search Engine Optimization, which is the process of optimizing a website to increase its visibility and ranking on search engine results pages (SERPs). Why is SEO important? SEO is important because it helps businesses increase their organic traffic, visibility, and credibility. It can also help them reach their target […]

Best Online Marketing Courses

digital marketing courses

Google Digital Garage Google Digital Garage is an online learning platform created by Google to provide free digital skills training to individuals and businesses. The platform offers a variety of courses and tutorials on topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and web analytics. The courses are designed […]

Best Google Ads Courses

Google Ads Courses

Here are some of the best Google Ads courses available online: DIY Digital Advertising – from a Former Googler I teach Google Ads for beginners. Coming from a former Google and founder of Rise Marketing Group, I’ll share the best practices of what to do, and what not to do, when advertising on Google. Google […]

DIY SEO Strategies for a Small Business

SEO Guide

There are several effective SEO DIY strategies that small businesses can implement to improve their online visibility and increase website traffic. Here are some of the best SEO strategies for small businesses: Conduct keyword research Identify the keywords and phrases that your target audience uses to search for products or services similar to yours, and […]