Best Google Ads Courses

Google Ads Courses
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Table of Contents

Here are some of the best Google Ads courses available online:

DIY Digital Advertising – from a Former Googler

I teach Google Ads for beginners. Coming from a former Google and founder of Rise Marketing Group, I’ll share the best practices of what to do, and what not to do, when advertising on Google.

Google Ads Certification

Google Ads Certification is a program that Google offers to individuals who demonstrate proficiency in creating and managing Google Ads campaigns. The certification program includes two exams: the Google Ads Fundamentals exam and one of the six advanced exams in areas such as Search Advertising, Display Advertising, Video Advertising, and Shopping Advertising.

To become certified, you need to pass the Google Ads Fundamentals exam and at least one advanced exam. The exams are online, multiple-choice exams that can be taken at a testing center or from your own computer. The exams have a time limit of two hours each and consist of approximately 100 questions.

To prepare for the exams, Google offers a variety of resources, including study guides, tutorials, and practice exams. Additionally, there are many third-party resources and courses available that can help you prepare for the exams.

Earning a Google Ads certification can demonstrate your expertise in Google Ads and improve your job prospects. It can also help you stay up-to-date on the latest trends and best practices in digital advertising.

Udemy Google Courses

Udemy offers a variety of courses on Google Ads, ranging from beginner to advanced levels. Some popular courses include “The Ultimate Google Ads Training Course,” “Google Ads (AdWords) Mastery Course,” and “Google Ads Certification Exam Practice Questions.”

Udemy is an online learning platform that offers courses on a wide range of topics, including business, marketing, technology, design, and personal development. It was founded in 2010 and has become one of the largest online learning marketplaces, with over 155,000 courses and more than 40 million students.

Udemy courses are created by experts and professionals in their fields, and can be accessed from anywhere with an internet connection. The courses are typically comprised of a combination of video lectures, presentations, quizzes, and assignments. They can be taken at the student’s own pace, and many courses offer lifetime access, so students can review the material as often as they like.

Udemy courses range in price, but many are relatively affordable compared to traditional education options. The platform also offers frequent sales and discounts on courses, as well as a 30-day money-back guarantee.

In addition to individual courses, Udemy also offers certificate programs and learning paths that provide a comprehensive curriculum in specific areas. Many courses on Udemy offer a certificate of completion, which can be shared on social media or included on a resume or LinkedIn profile.

Skillshare Google Ads Courses

Skillshare is an online learning platform that offers a variety of courses on different topics, including Google courses. Some popular Skillshare courses on Google topics include:

  1. Google Analytics for Beginners: Learn the basics of Google Analytics, including how to set up an account, track website traffic, and analyze data.
  2. Google Ads: Learn how to create effective Google Ads campaigns that drive traffic and increase conversions.
  3. Google Drive: Learn how to use Google Drive to store and share files, collaborate with others, and work more efficiently.
  4. Google Sheets: Learn how to use Google Sheets to organize and analyze data, create charts and graphs, and collaborate with others.
  5. Google My Business: Learn how to set up and optimize a Google My Business profile to improve your local search visibility and attract more customers.

These courses are taught by experts and professionals in their fields and can be accessed from anywhere with an internet connection. Skillshare courses are typically structured as video lessons, and many courses offer projects and assignments to help students apply what they’ve learned.

Skillshare offers a free trial for new users, which gives you access to all courses on the platform for 14 days. After the trial period, users can sign up for a monthly or annual membership to continue accessing courses.

Lynda.com Google Ads Courses

Lynda.com is an online learning platform that offers courses on a wide range of topics, including Google Ads. Some popular Lynda.com courses on Google Ads topics include:

  1. Google Ads Essential Training: This course covers the fundamentals of setting up and running Google Ads campaigns, including keyword research, ad creation, bidding strategies, and campaign optimization.
  2. Google Ads: Advanced Features and the Ads API: This course covers advanced Google Ads features, including dynamic search ads, ad customizers, and the Ads API.
  3. Google Ads: Keyword Planning: This course covers how to use Google’s Keyword Planner tool to research and select keywords for your Google Ads campaigns.
  4. Google Ads: Display Advertising: This course covers how to create and manage Google Ads display campaigns, including targeting options, ad formats, and campaign optimization.
  5. Google Ads: Shopping Advertising: This course covers how to set up and optimize Google Ads Shopping campaigns, including product feed creation, ad creation, and campaign optimization.

Lynda.com courses are taught by experts and professionals in their fields and can be accessed from anywhere with an internet connection. The courses are typically structured as video lessons, and many courses offer quizzes and assignments to help students apply what they’ve learned.

Lynda.com offers a free trial for new users, which gives you access to all courses on the platform for 30 days. After the trial period, users can sign up for a monthly or annual membership to continue accessing courses.

Coursera Google Ads Courses

Coursera is an online learning platform that offers courses on a wide range of topics, including Google Ads. Some popular Coursera courses on Google Ads topics include:

  1. Google Ads Search Certification: This course covers the fundamentals of Google Ads, including creating and managing campaigns, keyword research, ad creation, and campaign optimization. It prepares students for the Google Ads Search certification exam.
  2. Google Ads Display Certification: This course covers advanced Google Ads display campaign strategies, including targeting options, ad formats, and campaign optimization. It prepares students for the Google Ads Display certification exam.
  3. Google Analytics Certification: This course covers the fundamentals of Google Analytics, including how to set up an account, track website traffic, and analyze data. It prepares students for the Google Analytics certification exam.
  4. Digital Marketing Specialization: This course covers a variety of digital marketing topics, including Google Ads, social media marketing, email marketing, and SEO. It provides a comprehensive overview of digital marketing and prepares students for a career in the field.
  5. Marketing Analytics: This course covers how to use data and analytics to optimize marketing campaigns, including Google Ads campaigns. It covers a variety of analytics tools and techniques and prepares students for a career in marketing analytics.

Coursera courses are taught by experts and professionals in their fields and can be accessed from anywhere with an internet connection. The courses are typically structured as video lessons, with quizzes and assignments to help students apply what they’ve learned. Coursera offers both free and paid courses, with the option to earn a certificate upon completion of the course.

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

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Need More Advertising Help?

While I am sharing a good amount of free information through DIY Digital Strategy, if you need more help, feel free to drop me a line on my contact page, as my agency Rise Marketing Group helps clients of all sizes.
Even if you’re not interested in full service advertising management, I would love to hear from you! Ping me a line at hello@diydigitalstrategy.com and I’ll be sure to follow-up to see how I can help.