Best Online Marketing Courses

digital marketing courses
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Table of Contents

Google Digital Garage

Google Digital Garage is an online learning platform created by Google to provide free digital skills training to individuals and businesses. The platform offers a variety of courses and tutorials on topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and web analytics.

The courses are designed to be accessible to everyone, regardless of prior experience or education. They are self-paced, so learners can study at their own speed and on their own schedule. Upon completion of a course, learners can earn a certificate from Google as recognition of their achievement.

Google Digital Garage is available in multiple languages and is accessible to people all over the world. It is part of Google’s broader initiative to help people develop digital skills that are becoming increasingly important in the modern workforce. By offering free digital marketing training, Google aims to help people enhance their employability, start their own businesses, or simply improve their digital literacy.

Hubspot Academy

HubSpot Academy is an online learning platform that provides free training courses and certifications in marketing, sales, customer service, and website design using the HubSpot software platform. The courses are designed to help individuals and businesses acquire the knowledge and skills they need to grow their business and succeed in today’s digital age.

The platform offers a variety of courses, ranging from beginner-level courses that cover the basics of inbound marketing to more advanced courses that cover topics such as lead nurturing, social media marketing, and email marketing. HubSpot Academy also offers certification courses, which are designed to provide a comprehensive understanding of a particular topic or tool within the HubSpot software platform.

HubSpot Academy is accessible to anyone, regardless of their experience or education level. The courses are self-paced, and learners can study at their own speed and on their own schedule. Upon completion of a course, learners can take a certification exam to earn a certificate from HubSpot as recognition of their achievement.

Overall, HubSpot Academy is a valuable resource for individuals and businesses looking to improve their digital marketing skills and take their business to the next level.

Udemy Courses

Udemy is an online learning platform that offers a wide variety of digital courses on a range of topics. The courses are created by expert instructors and are designed to help learners acquire new skills and knowledge in fields such as web development, digital marketing, data science, graphic design, and more.

Udemy courses are accessible to anyone with an internet connection, and learners can study at their own pace and on their own schedule. Courses are usually structured as a series of video lectures, which are accompanied by quizzes, assignments, and other interactive materials to help learners reinforce their understanding of the topic.

In addition to individual courses, Udemy also offers learning paths and certification courses, which provide a more comprehensive and structured learning experience. These courses are designed to provide learners with a more in-depth understanding of a particular subject or tool, and can often be completed in a shorter period of time than a traditional degree program.

Overall, Udemy is a valuable resource for anyone looking to develop new skills or improve their knowledge in a particular field. With thousands of courses to choose from and a flexible learning platform, Udemy makes it easy for learners to acquire the knowledge they need to advance their careers or pursue their passions.

Coursera

Coursera offers a range of digital marketing courses from top universities and organizations around the world. These courses cover a variety of topics related to digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, digital analytics, and more.

Some of the most popular digital marketing courses on Coursera include:

  1. Digital Marketing Specialization by University of Illinois at Urbana-Champaign: This specialization includes courses on digital marketing strategy, social media marketing, search engine optimization (SEO), and analytics.
  2. Digital Marketing by University of Pennsylvania: This course covers the fundamentals of digital marketing, including SEO, SEM, social media, and email marketing.
  3. Social Media Marketing by Northwestern University: This course focuses on the use of social media platforms for marketing, including creating a social media strategy, developing content, and measuring results.
  4. Marketing Analytics: Data Tools and Techniques by University of Virginia: This course covers the use of data analytics in marketing, including data visualization, statistical analysis, and predictive modeling.
  5. Content Marketing by University of California, Davis: This course teaches the principles of content marketing, including developing a content strategy, creating engaging content, and measuring the success of content marketing campaigns.

These courses are self-paced, and learners can study at their own pace and on their own schedule. Upon completion of a course, learners can earn a certificate from the university or organization that offered the course. Overall, Coursera’s digital marketing courses provide a comprehensive and flexible way for learners to acquire the skills and knowledge they need to succeed in the field of digital marketing.

Skillshare Courses

Skillshare is an online learning platform that offers a wide variety of courses on topics related to creative skills, design, technology, and entrepreneurship. While Skillshare’s focus is not specifically on digital marketing, the platform does offer a number of courses that touch on different aspects of digital marketing.

Some of the most popular digital marketing courses on Skillshare include:

  1. Social Media Marketing: Top Tips for Growing Your Followers & Going Viral by Cat Coquillette: This course teaches learners how to grow their social media presence and create viral content.
  2. SEO Today: Strategies to Earn Trust, Rank High, & Stand Out by Rand Fishkin: This course covers search engine optimization (SEO) strategies and techniques to help learners improve their website’s search engine rankings.
  3. Digital Marketing Fundamentals: How to Create Engaging Content by Hubspot: This course covers the basics of creating content for digital marketing, including how to create engaging videos, blog posts, and social media posts.
  4. YouTube Marketing: Build Your Audience with YouTube SEO by Phil Ebiner: This course focuses on how to optimize YouTube videos for search engine rankings, and how to build a loyal audience on the platform.
  5. Email Marketing Essentials: Writing Effective Emails by Gary Vaynerchuk: This course covers the fundamentals of email marketing, including how to write effective emails, build email lists, and measure email marketing success.

Skillshare courses are designed to be affordable and accessible, with a low monthly subscription fee and a flexible, self-paced learning model. While Skillshare may not offer the same level of depth and breadth as some other online learning platforms, it is a great resource for learners looking to pick up new skills and improve their digital marketing capabilities.

Copyblogger Courses

Copyblogger is a well-known digital marketing education company that offers a variety of courses and resources to help people improve their content marketing skills. The courses offered by Copyblogger are designed to help marketers and business owners improve their writing, content marketing, and digital marketing skills.

Copyblogger’s marketing courses include:

  1. Internet Marketing for Smart People: This course is designed to help learners understand the foundational principles of digital marketing, including content marketing, email marketing, and social media marketing.
  2. Content Marketing Mastery: This course teaches learners how to develop a content marketing strategy, create high-quality content, and measure the success of their content marketing efforts.
  3. Authority: This course focuses on helping learners establish themselves as thought leaders in their industry, build an online platform, and attract a loyal audience.
  4. Copywriting Mastery: This course covers the fundamentals of copywriting, including how to write effective headlines, calls to action, and sales copy.
  5. Email Marketing Mastery: This course is designed to help learners master the art of email marketing, including how to build an email list, write effective emails, and measure the success of email campaigns.

Copyblogger’s courses are self-paced and online, with materials including video tutorials, downloadable resources, and quizzes to help learners reinforce their understanding of the topic. Copyblogger also offers a variety of free resources, including blog posts and webinars, for learners looking to improve their digital marketing skills. Overall, Copyblogger is a valuable resource for marketers and business owners looking to improve their content marketing and digital marketing skills.

DigitalMarketer Courses

DigitalMarketer is a leading digital marketing education company that offers a variety of courses and resources for marketers, entrepreneurs, and business owners. Their courses cover a wide range of topics related to digital marketing, including content marketing, email marketing, social media marketing, search engine optimization (SEO), and more.

DigitalMarketer’s courses include:

  1. Digital Marketing Mastery: This course covers the foundational principles of digital marketing, including how to develop a digital marketing strategy, create engaging content, and drive traffic to your website.
  2. Content Marketing Mastery: This course focuses specifically on content marketing, and covers topics such as creating a content marketing plan, creating engaging content, and measuring the success of your content marketing campaigns.
  3. Email Marketing Mastery: This course teaches learners how to create effective email campaigns, build an email list, and measure the success of email marketing efforts.
  4. Social Media Mastery: This course covers the basics of social media marketing, including how to create a social media strategy, create engaging content, and measure the success of social media campaigns.
  5. Search Marketing Mastery: This course focuses on search engine optimization (SEO) and pay-per-click (PPC) advertising, and covers topics such as keyword research, on-page optimization, and ad copywriting.

DigitalMarketer’s courses are designed to be practical and actionable, with a focus on helping learners apply what they’ve learned to their own businesses. The courses are self-paced and online, with a mix of video tutorials, downloadable resources, and quizzes to help learners reinforce their understanding of the material. Overall, DigitalMarketer is a valuable resource for marketers and business owners looking to improve their digital marketing skills and grow their businesses.

Remember that the best course for you will depend on your specific needs and goals, so make sure to choose one that is aligned with your interests and skill level.

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

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