Learn from a Former Googler - Digital Marketing Blog

10Nov 2019 by admin No Comments

Top 4 Google Search Ads and SEO Synergies

Leveraging synergies between Google Search Ads and SEO is a topic that is rarely put into practice but is highly effective. It's not leveraged often, because usually Google Search Ads and SEO are managed by separate teams, with unique skillsets. However, if the two teams can get together and share key learnings, both programs will benefit. The end result, can be pure search bliss - higher click through rates, conversion rates, and programs optimized towards keywords that are driving business impact vs. visitors. To learn of the four strategies below, visit my blog post on How to Combine PPC and SEO Synergies at SEO Mechanic. Within this blog post I'll break down: PPC keyword expansion via Google Search ConsolePPC keyword performance for SEO targeting PPC copy testing for SEO meta…

14Oct 2019 by admin

Top 14 Google Ads Search Optimization Tips

Google Ads, PPC Advertising

Google Ads is an extremely powerful platform to drive significant business growth. However, it comes with a caveat that you need to fully understand how to optimize a Google Ads campaign. If an advertiser is spending on Google without proper optimization, they are leaving a significantly amount of money on the table. Additionally, Google Ads is very competitive, and if you're not taking advantage of every optimization tip, your competitors will gain an advantage. Within this blog post, I break down my top 14 Google Ads optimization tips, based on my experience working at Google (2014 - 2018), and since managing a variety of clients' ad spend on Google through my advertising agency, Rise Marketing Group. Advertising Tip #1: Day Parting This is a quick and easy optimization tip. Check…

26Jul 2019 by admin

LinkedIn Ads for B2B Advertisers

LinkedIn, LinkedIn Ads, PPC Advertising, Uncategorized

Why Advertise on LinkedIn? For any B2B marketer, LinkedIn is the place to be. Why? It's the platform where you can target your audience based on job title, industry, experience, and even company. That's incredibly powerful, when you're looking to engage with other businesses. For example, see the screenshot below. You can target based on a variety of options, including matched audiences. Matched audiences are emails you upload, to then target these individuals on LinkedIn, so long as their email address is associated with their LinkedIn account. The Challenge of Advertising on LinkedIn LinkedIn ads sound amazing, right? You can be hyper focused, but there is a challenge. The challenge is many users don't click the standard banner ads on LinkedIn. Additionally, the cost per click is extremely high, upwards…

09Jun 2019 by admin

Facebook Custom Audiences

Facebook Ads

Facebook Custom Audiences are one of Facebook's most valuable assets to advertisers, just behind their pixel, which I detailed on this blog post. In this blog post I'm going to break down the capabilities of Facebook Custom Audiences and multiple use cases which I would recommend anyone reading this article to do. What are Facebook Custom Audiences? Facebook as an advertising platform performs very well, one of the reason why it performs so well is it's an open source platform where advertisers can customize who they're advertising against. Through Facebook Custom Audiences advertisers can go beyond standard audience targeting such as interests, demographic data, etc. and can hone in on a very targeted group(s) of users. For example, through Facebook custom audiences you can target by the below tactics. Website…

03Jun 2019 by admin

Advertising Strategies for Dentists

Google Ads, PPC Advertising, Uncategorized

Within my blog, I’m going to pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally. To commence this effort, I’m going to start out with advertising strategies for dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at the top of Google’s results for users searching relevant terms, such as “dentist near me”. This strategy works very well for the following reasons:You’re only reaching users who are searching for the dental services you offer.You only pay per click. You can set whatever budget you feel comfortable with, even just a…

31May 2019 by admin

Facebook Ads – Answers to Common Questions

Facebook Ads

Do Facebook ads work Facebook Ads work really well for a variety of businesses. Every year Facebook's ad revenue continues to increase pretty significantly (source: martechtoday.com), because the ad platform works. Thousands, if not millions, of companies are advertising on Facebook because it's a very effective platform to drive new customers and leads, across industries and business types. Through Facebook ads, advertisers can show ads across Facebook, Instagram and their display partner network. In my opinion, Facebook works really well, due to it's targeting capabilities. Specifically, a few targeting mechanisms work really well on Facebook's advertising platform. Remarketing (targeting past site visitors)- I've tested remarketing across a variety of platforms (Google, AdRoll and others), and it seems (at least for me), that Facebook nearly always outperforms the competition. This doesn't…

26Apr 2019 by admin

Google Ads – Questions and Answers

Google Ads, PPC Advertising, Uncategorized

When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. Google Ads, What is It? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where are they? Ads that are across Google Search, the Google Display Network, and YouTube. On Google Search, advertisers can promote their business on Google.com as well as hundreds of other smaller search engines, within Google's partner network. The Google Display Network consists of owned and operated properties (i.e. gmail, YouTube), as well…

16Feb 2019 by admin

Bing Search Advertising

PPC Advertising

This blog post is for any advertiser that is currently advertising on Google Ads, but wants to scale their search advertising. If search ads are working for you (which should be the case for most advertisers), the next area to scale your advertising is Bing Search Ads. Bing Search Ads: Why Why Bing? Google Search is the market leader, but they don't own all of the market share as it pertains to search advertising. Bing is the next player, in terms of market share. As you can see by this study, in October of 2018 Google had 63% market share of search within the United States, and Microsoft (i.e. Bing ), had 24% market share. To translate, just by moving your Google Ads to Bing Ads, you can get an…

10Feb 2019 by admin

The Powerful Facebook Pixel

Facebook Ads, PPC Advertising

The Facebook Pixel, What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not too unknown secret is the Facebook Pixel can power some great results from your advertising campaigns. Let me explain further. Through the Facebook Pixel you can unlock three core benefits, in prioritized order. Understand who is visiting your site Through the Facebook Pixel you can understand who is visiting your site. Now this doesn't…

17Nov 2018 by admin

Google Ads Support – 1-866-246-6453

PPC Advertising, Uncategorized

For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able to support and help you get your ads approved as soon as possible. Google Ads Support - Ads not Serving For any campaigns that you launched that just aren't serving, this team can troubleshoot. They'll look at all of your campaign settings and identify and issues where your campaigns might not be…