Digital Advertising Strategies - Top and Recommended Approaches

18 Mar 2020

Types of Advertising

Types of Advertising Advertising comes in all shapes and sizes, and each will provide value, but it depends on what exactly you're looking for. In this article I'm going to break down some of the top advertising strategies and the pros and cons for each one. Photo by Liza Lova from Pexels Traditional Advertising Tradition advertising is advertising that has been around before the digital era took over. This includes, but isn't limited to: Broadcast TV Billboards Print (newspaper, magazines, etc.)…

26 May 2020

By Ben Lund

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Google Ads Certification

Google Ads Certification Google Ads (formerly Google AdWords) is a sophisticated advertising platform, it's used by millions of advertisers to drive business growth through targeted advertising. It can work really well, if advertisers know exactly how to setup campaigns for success, but if the campaigns aren't setup correctly or an advertiser doesn't really know the complexities of the platform, performance can go south. With that, Google has created multiple courses to allow advertisers to get certified. By having…

22 Apr 2020

By Ben Lund

Free Google Shopping Ads

Free Google Shopping Ads In a big news from Google, Google is opening up it's shopping platform to serve free shopping listings. This is major news, as it can be a new traffic and revenue source for ecommerce shops worldwide to get more traffic (for free!). What are Google Shopping Ads Shopping ads are feed based ads that appear on Google.com and within shopping.google.com for relevant product queries. For retailers these ads perform very well as advertisers only…

22 Mar 2020

By Ben Lund

$150 Google Ads Coupon

$150 Google Ads Coupon Code Every so often, Google will promote coupons to get more advertisers onboard to advertise. This comes in waves, there will be a few months where there aren't many coupons, then it changes. The good news, Google recently started offering a pretty generous coupon. This promotional coupon code is for $150 in free advertising spend, after you pay for $150 of advertising spend. This is a great offer for new advertisers looking to test…

08 Mar 2020

By Ben Lund

The Digital Patient Journey

Find New Patients by Being Present within the Digital Patient Journey Being in the health services industry at Google from 2014 – 2018, I learned a wealth of information pertaining to understanding the patient journey and how health systems can be present at key moments of the patient journey to drive more patients. Since leaving Google, I’ve stayed current in the healthcare space by servicing several health care clients at our ad agency, Rise Marketing Group. Google Search…

22 Feb 2020

By Ben Lund

Google Callout Extensions

What are Google Callout Extensions? Callout extensions is an ad extension for Google Search Text Ads. Similar to Sitelinks, Call Extensions, and other ad extensions, it's extra text that's appended to our search text ads. Callout extensions consist of snippets of text (25 characters each) where advertisers can share their differentiators (i.e. callouts) of their business. For example,: If you're contractor the callouts could be: Family OwnedLocally BasedQuotes in 24 Hours25 Years of Experience If you're pizza shop…

18 Feb 2020

By Ben Lund

Responsive Display Ads

Google’s Responsive Display Ads is the latest, and preferred, iteration of display banner ads on the Google Display Network which Google unveiled a few years ago and is now the gold standard for display advertising. What are Responsive Display Ads Responsive Display Ads is a banner ad on Google, where an advertiser can upload: Multiple images (little to no text)VideosMultiple headlinesMultiple descriptionsImagesLogos Once Google has the ad assets, it will automatically assemble display ads that render well across…

11 Feb 2020

By Ben Lund

Responsive Search Ads

Photo by Caio Resende from Pexels Google Responsive Search Ads Google’s Responsive Search Ads is the latest text ad iteration Google rolled out in 2019. Google is always testing new text search ads formats. For example, years ago we had a simple text ad where advertisers could have one or two headlines, and one description. A few years back Google rolled out expanded text ads, which allowed advertisers to have up to three headlines and two descriptions. This was by design…

29 Jan 2020

By Ben Lund

Structured Snippets – Google Ad Extension

Photo by Christian Wiediger on Unsplash Importance of Google Ad Extensions Google has a wealth of ad extensions for Google search campaigns. Ad extensions are extremely important as they do the following: Increase the CTR (click through rates) of your ads Can improve the quality score of your advertising campaigns Can also lower the cost per click of your campaigns Given the above, it's important (maybe even critical) to take advantage of…

26 Jan 2020

By Ben Lund

Google Call Only Ads Or Call Extensions

Photo by Chad Madden on Unsplash Google Call Only Ads or Call Extensions For any business looking to drive phone calls from advertising, Google offers two really great options which will drive more calls to your business. The options are either Google Call Only Ads or Call Extensions. Both are excellent options, but the best fit depends on your business and what you're looking to accomplish. Within this blog post, I'll break down the differences and considerations. Call Extensions Call extensions…