Digital Advertising Strategies - Top and Recommended Approaches

16 Sep 2020

One of the common traits of top marketers is the curiosity to seek out more information on the latest marketing techniques, strategies, platforms, etc. Marketing is a constant evolution, seems like every several months there is a major announcement, change or shift as it comes to marketing. A great example is Google's recent shift to start limiting search terms within Google Ads. To stay abreast of the latest and greatest, I'm sharing a link to the top 50…

14 Sep 2020

By Ben Lund

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Google Limiting Search Terms Reporting

Search Terms are now Limited within Google Ads For any Google Ads advertiser, you likely saw this alert within your account, what this means is that Google is limiting the search terms reported, that are matching to search ads. Within this blog post I'll break down what exactly this means, what the impact is, and best practices, considering this major move. Google Search Term Notification "Starting September 2020, the search terms report only includes terms that a significant…

18 Jul 2020

By Ben Lund

Facebook Ads Support

For any business looking for Facebook Ads support, here is how to get direct support from a Facebook Ads agent. Following this path won't connect you with a person on the phone, but it will open up a live support chart. In my experiences, Facebook doesn't often promote this link, so I would highly recommend to bookmark this link so you have this on file. Running an ad agency (www.risemkg.com), we use this support option quiet frequently. There…

26 May 2020

By Ben Lund

Google Ads Certification

Google Ads Certification Google Ads (formerly Google AdWords) is a sophisticated advertising platform, it's used by millions of advertisers to drive business growth through targeted advertising. It can work really well, if advertisers know exactly how to setup campaigns for success, but if the campaigns aren't setup correctly or an advertiser doesn't really know the complexities of the platform, performance can go south. With that, Google has created multiple courses to allow advertisers to get certified. By having…

22 Apr 2020

By Ben Lund

Free Google Shopping Ads

Free Google Shopping Ads In a big news from Google, Google is opening up it's shopping platform to serve free shopping listings. This is major news, as it can be a new traffic and revenue source for ecommerce shops worldwide to get more traffic (for free!). What are Google Shopping Ads Shopping ads are feed based ads that appear on Google.com and within shopping.google.com for relevant product queries. For retailers these ads perform very well as advertisers only…

22 Mar 2020

By Ben Lund

$150 Google Ads Coupon

$150 Google Ads Coupon Code Every so often, Google will promote coupons to get more advertisers onboard to advertise. This comes in waves, there will be a few months where there aren't many coupons, then it changes. The good news, Google recently started offering a pretty generous coupon. This promotional coupon code is for $150 in free advertising spend, after you pay for $150 of advertising spend. This is a great offer for new advertisers looking to test…

18 Mar 2020

By Ben Lund

Types of Advertising

Types of Advertising Advertising comes in all shapes and sizes, and each will provide value, but it depends on what exactly you're looking for. In this article I'm going to break down some of the top advertising strategies and the pros and cons for each one. Photo by Liza Lova from Pexels Traditional Advertising Tradition advertising is advertising that has been around before the digital era took over. This includes, but isn't limited to: Broadcast TV Billboards Print (newspaper, magazines, etc.)…

08 Mar 2020

By Ben Lund

The Digital Patient Journey

Find New Patients by Being Present within the Digital Patient Journey Being in the health services industry at Google from 2014 – 2018, I learned a wealth of information pertaining to understanding the patient journey and how health systems can be present at key moments of the patient journey to drive more patients. Since leaving Google, I’ve stayed current in the healthcare space by servicing several health care clients at our ad agency, Rise Marketing Group. Google Search…

22 Feb 2020

By Ben Lund

Google Callout Extensions

What are Google Callout Extensions? Callout extensions is an ad extension for Google Search Text Ads. Similar to Sitelinks, Call Extensions, and other ad extensions, it's extra text that's appended to our search text ads. Callout extensions consist of snippets of text (25 characters each) where advertisers can share their differentiators (i.e. callouts) of their business. For example,: If you're contractor the callouts could be: Family OwnedLocally BasedQuotes in 24 Hours25 Years of Experience If you're pizza shop…

18 Feb 2020

By Ben Lund

Responsive Display Ads

Google’s Responsive Display Ads is the latest, and preferred, iteration of display banner ads on the Google Display Network which Google unveiled a few years ago and is now the gold standard for display advertising. What are Responsive Display Ads Responsive Display Ads is a banner ad on Google, where an advertiser can upload: Multiple images (little to no text)VideosMultiple headlinesMultiple descriptionsImagesLogos Once Google has the ad assets, it will automatically assemble display ads that render well across…