Bing Search Advertising
This blog post is for any advertiser that is currently advertising on Google Ads, but wants to scale their search advertising. If search ads are working for you (which should be the case for most advertisers), the next area to scale your advertising is Bing Search Ads. Bing Search Ads: Why Why Bing? Google Search is the market leader, but they don't own all of the market share as it pertains to search advertising. Bing is the next player, in terms of market share. As you can see by this study, in October of 2018 Google had 63% market share of search within the United States, and Microsoft (i.e. Bing ), had 24% market share. To translate, just by moving your Google Ads to Bing Ads, you can get an…