Learn from a Former Googler - Digital Marketing Blog

16Feb 2019 by admin

Bing Search Advertising

This blog post is for any advertiser that is currently advertising on Google Ads, but wants to scale their search advertising. If search ads are working for you (which should be the case for most advertisers), the next area to scale your advertising is Bing Search Ads. Bing Search Ads: Why Why Bing? Google Search is the market leader, but they don't own all of the market share as it pertains to search advertising. Bing is the next player, in terms of market share. As you can see by this study, in October of 2018 Google had 63% market share of search within the United States, and Microsoft (i.e. Bing ), had 24% market share. To translate, just by moving your Google Ads to Bing Ads, you can get an…

10Feb 2019 by admin

The Powerful Facebook Pixel

Facebook Ads, PPC Advertising

The Facebook Pixel, What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not too unknown secret is the Facebook Pixel can power some great results from your advertising campaigns. Let me explain further. Through the Facebook Pixel you can unlock three core benefits, in prioritized order. Understand who is visiting your site Through the Facebook Pixel you can understand who is visiting your site. Now this doesn't…

17Nov 2018 by admin

Google Ads Support – 1-866-246-6453

PPC Advertising, Uncategorized

For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able to support and help you get your ads approved as soon as possible. Google Ads Support - Ads not Serving For any campaigns that you launched that just aren't serving, this team can troubleshoot. They'll look at all of your campaign settings and identify and issues where your campaigns might not be…

03Nov 2018 by admin

Top SEO Tips for Small Businesses

Uncategorized

Top SEO Tips for Small Businesses While the methods for optimizing your site change with every algorithm update, there are some SEO tips you can follow, things you can do on your own without spending much money, that will help you keep your small business on the map. These tips will help small business owners create an edge and improve their online presence. 1) Know your audience: As a small business owner, it is important to know your audience. This will help you drive the traffic you want—and need, to your website. Based on Google’s newest algorithm, keywords don’t really matter—so don’t keyword stuff for SEO purposes. They look at your content. This is why you need to know what your audience is looking for. Check out the current market trends; do…

21Oct 2018 by admin

Privy – Email List and Cart Abandonment Review

PPC Advertising, Uncategorized

Privy - Email List and Cart Abandonment Review For anyone with a website who wants to make their site work harder for them, I highly recommend to give Privy a go. Within this blog post I'll break down, why Privy should be considered, how Privy can drive more revenue for your site, and how to get started. I write this post from real experience, I leverage Privy for my clients @ Rise Marketing Group and experience how this can drive incremental sales, first hand. Privy Review - Why Consider Privy It's a known fact that 98% of users who visit a site don't convert from that visit. Convert in the form of a purchase, submitting a lead, etc. It's just the cold hard fact. It doesn't mean they're not interested in…

06Oct 2018 by admin

Advanced Google Keyword Expansion Tip

PPC Advertising

Advanced Google Keyword Expansion Tip This blog post isn't for the beginner, rather it's for the experienced search advertiser who is looking to get more out of their search program. As marketers, one of the hardest parts of search advertising is identifying relevant keywords to bid on. In this blog post I'm going to provide an advanced strategy that I use to find additional keywords to target that should perform. Keyword Expansion - Get Access to Google Search Console To start, it requires you to have access to Google Search Console. For those who don't know, Google Search Console is an amazing SEO resource where you can see the search queries that are matching to your site, how much organic traffic you're getting over time, what pages these users…

29Sep 2018 by admin

Local Directories

Local Directories, Uncategorized

Local Directories This post is intended for anyone who has a physical business and is looking to promote their location through directory listings. Local directories are a great way to get visibility from local potential customers. A huge plus on local directories is they are super inexpensive and can drive incremental qualified users to your site every month. Within this post I'll break down an overview of local directories, share how to get started promoting your business via local directories and provide a tool where you can audit how your business is listed on local directories. Local Directories: What are they Local directories are directory listings where users go to find businesses. They aren't search engines like Google, rather sites dedicated to capture business information. Think of this as the…

16Sep 2018 by admin

Top Facebook Advertising Strategies

Facebook Ads, PPC Advertising, Uncategorized

Top Facebook Advertising Strategies Anyone reading this blog post will know that Facebook is a formidable top player when it comes to digital advertising. For any business out there, focus on Google and Facebook, if you do that, you're in great shape. If you just focus on one and not the other, you're leaving opportunity on the table. In this blog post I'm going to break down Top Facebook advertising strategies that are proven to drive customers Facebook creative best practices Advanced tracking tips Top Facebook Advertising Strategies: Customer Targeting One of the many strengths of Facebook advertising is to upload an email list, and then target these users with Facebook ads. How it works is Facebook will match the emails you upload, against their user accounts. When there is…

14Sep 2018 by admin

How to Create a Google Ads Account

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising

How to Create a Google Ads Account (Formerly AdWords) In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords). This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing), YouTube video campaigns. At the end of this blog post I cover helpful tips for each of the platform to drive the most success and an offer to sign up for my 90 minute Google Ads course on SkillShare (free of charge). What is Google Ads Google Ads is the rebrand of Google AdWords. It's the same extremely powerful platform of Google AdWords, but with the rebrand of Google Ads. Google Ads…

29Aug 2018 by admin

How to Setup a Remarketing Campaign

Remarketing Advertising, Uncategorized

How to Setup a Remarketing Campaign In this post I'm going to break down a few critical components of remarketing, specifically: what is remarketing, how to create a remarketing campaign on the Google Display Network, and advanced remarketing optimizations. What is remarketing? Remarketing is a display advertising strategy where you show a banner ad to users who have previously been to your site, but didn't conduct an action you were hoping for - for example buy an item, fill out a lead form, etc. It's a nice reminder to the user of your business and how it can benefit them. In terms of digital return on investment, it's one of the best things you can do for your business. You've probably experienced this in the past. Say you're looking at…