Facebook Custom Audiences

Facebook Custom Audiences

Facebook Custom Audiences are one of Facebook's most valuable assets to advertisers, just behind their pixel, which I detailed on this blog post. In this blog post I'm going to break down the capabilities of Facebook Custom Audiences and multiple use cases which I would recommend anyone reading this article to do. What are Facebook Custom Audiences? Facebook as an advertising platform performs very well, one of the reason why it performs so well is it's an open…
Read More
Advertising Strategies for Dentists

Advertising Strategies for Dentists

Within my blog, I’m going to pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with advertising strategies for dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at…
Read More
Facebook Ads – Answers to Common Questions

Facebook Ads – Answers to Common Questions

Do Facebook ads work Facebook Ads work really well for a variety of businesses. Every year Facebook's ad revenue continues to increase pretty significantly (source: martechtoday.com), because the ad platform works. Thousands, if not millions, of companies are advertising on Facebook because it's a very effective platform to drive new customers and leads, across industries and business types. Through Facebook ads, advertisers can show ads across Facebook, Instagram and their display partner network. In my opinion, Facebook works…
Read More
Google Ads – Questions and Answers

Google Ads – Questions and Answers

When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. Google Ads, What is It? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where…
Read More
Microsoft Search Advertising

Microsoft Search Advertising

This blog post is for any advertiser that is currently advertising on Google Ads, but wants to scale their search advertising. If search ads are working for you (which should be the case for most advertisers), the next area to scale your advertising is Microsoft, which serves ads on Bing and their partner network. Why Microsoft Ads? Google Search is the market leader, but they don't own all of the market share as it pertains to search advertising.…
Read More
The Powerful Facebook Pixel

The Powerful Facebook Pixel

What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not…
Read More
Google Ads Support – 1-866-246-6453

Google Ads Support – 1-866-246-6453

For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able…
Read More
Top SEO Tips for Small Businesses

Top SEO Tips for Small Businesses

Top SEO Tips for Small Businesses While the methods for optimizing your site change with every algorithm update, there are some SEO tips you can follow, things you can do on your own without spending much money, that will help you keep your small business on the map. These tips will help small business owners create an edge and improve their online presence. 1)     Know your audience: As a small business owner, it is important to know your audience. This…
Read More
Privy – Email List and Cart Abandonment Review

Privy – Email List and Cart Abandonment Review

Privy - Email List and Cart Abandonment Review For anyone with a website who wants to make their site work harder for them, I highly recommend to give Privy a go. Within this blog post I'll break down, why Privy should be considered, how Privy can drive more revenue for your site, and how to get started. I write this post from real experience, I leverage Privy for my clients @ Rise Marketing Group and experience how this can…
Read More
Advanced Google Keyword Expansion Tip

Advanced Google Keyword Expansion Tip

Advanced Google Keyword Expansion Tip This blog post isn't for the beginner, rather it's for the experienced search advertiser who is looking to get more out of their search program. As marketers, one of the hardest parts of search advertising is identifying relevant keywords to bid on.  In this blog post I'm going to provide an advanced strategy that I use to find additional keywords to target that should perform. Keyword Expansion - Get Access to Google Search…
Read More