Digital Advertising Strategies - Top and Recommended Approaches

29 Sep 2018

Local Directories

Local Directories This post is intended for anyone who has a physical business and is looking to promote their location through directory listings. Local directories are a great way to get visibility from local potential customers. A huge plus on local directories is they are super inexpensive and can drive incremental qualified users to your site every month. Within this post I'll break down an overview of local directories, share how to get started promoting your business via…

16 Sep 2018

By Ben Lund

Top Facebook Advertising Strategies

Top Facebook Advertising Strategies Anyone reading this blog post will know that Facebook is a formidable top player when it comes to digital advertising. For any business out there, focus on Google and Facebook, if you do that, you're in great shape. If you just focus on one and not the other, you're leaving opportunity on the table. In this blog post I'm going to break down Top Facebook advertising strategies that are proven to drive customers Facebook…

14 Sep 2018

By Ben Lund

How to Advertise on Google

How to Advertise on Google with Google Ads (Formerly AdWords) In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords) to advertise on Google . This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing), YouTube video campaigns. At the end of this blog post I cover helpful tips…

29 Aug 2018

By Ben Lund

How to Setup a Remarketing Campaign

How to Setup a Remarketing Campaign In this post I'm going to break down a few critical components of remarketing ads, specifically: what is remarketing, how to create a remarketing campaign on the Google Display Network, and advanced remarketing optimizations. What is remarketing ads? Remarketing is a display advertising strategy where you show a banner ad to users who have previously been to your site, but didn't conduct an action you were hoping for - for example buy…

29 Aug 2018

By Ben Lund

How to Create a Google Search Campaign

How to Create a Google Search Campaign Getting started with Google Search is extremely easy. I'm happy to report, you can create an effective Google Search campaign for your business within one to two hours. Sounds ambitious right? Well, it's not, as long as you know what to do and the approach to take. In this blog post I'm going to share key components of setting up your Google Search campaign, which include: google search ads, google search…

24 Aug 2018

By Ben Lund

Advertising on a Small Budget

Advertising on a Small Budget You're a small business owner, or maybe you have a part-time side hustle, and you want more customers and recognize that you need to advertise. However, you're in a predicament because you're on a tight marketing budget, or maybe a marketing budget of zero. Well, I hate to break it, but you do have to spend some to make some. But I have great news, it doesn't need to break the bank and…

19 Aug 2018

By Ben Lund

How to Advertise your Shopify Store

Advertise your Shopify Store To all of my friends out there who have a Shopify store and want to start advertising to drive more customers. This article is for you. I created a video tutorial (which I'll post at the bottom) and I'm writing this blog post because I feel there is a need that hasn't been addressed. Specifically, there are thousands of resources to share how to create a shopify store, which is awesome. Shopify is a…

03 Aug 2018

By Ben Lund

Reverse Engineer your Business Growth

Reverse Engineer your Business Growth Let's say you have a business and you want 100 more customers this year. Most folks will simply hope that they get 100 more customers and continue their same activities. Others might be a bit more ambitious and double down on their sales and marketing efforts, but even these folks may have a hard time hitting their goal. While they have good intentions, they're not calculating what needs to happen in order to…

15 Jul 2018

By Ben Lund

How to Build an Email List

Building an Email List If you have a business and a website, you probably heard the concept of building an email list and the power of email marketing, as cited by Dowitchers Designs - 7 reasons not to overlook the power of email marketing. Because of this, I'm writing a blog post to share why it's important, effective tools to create email lists (many of which are free), what to do with your email lists and what…

07 Jul 2018

By Ben Lund

Google Search Ads – Top 5 Critical Settings to Check

Google Search Ads - Top 5 Critical Settings to Check Google Search Ads is a very powerful platform and millions of advertisers make a ton of money through it. However, on the flip side, there are a lot of advertisers who spend a ton with little to nothing to show. To make sure you fall into the first bucket, I want to share my top 5 critical settings to check within Google Search ads. I'm not kidding around…