22 Feb 2018
By Ben Lund

Google Analytics – Track Everything, Ask Questions Later

  Google Analytics is one of the best free tools a website can leverage. It's Google's free analytics tool which gives a robust data set on how many people are going to your site, where they're coming from and what they're doing on your site (purchasing products, filling out lead forms, etc.). Within this blog post I'm going to break down several important components I would recommend within Google Analytics.  Google Analytics - Recommended Traffic Report My favorite…
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21 Feb 2018
By Ben Lund

How Much do I Need to Invest in Digital Marketing?

How Much to Invest in Digital Marketing I want to clear up a common misconception. Many folks think they need to spend a ton of money on digital marketing and literally need to have buckets of cash laying around to burn.  I have some good news, this is not the case! Nor would I recommend this. Here's why: Start small and scale My approach is to launch digital marketing campaigns with small daily budgets, prove it's worth, then…
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20 Feb 2018
By Ben Lund

Google Search Keyword Strategy

Google Search Keyword Strategy As I mentioned earlier, the best place to start with digital advertising is with Google Search. Reason is you can show an ad for only users in your area who are searching the product and services you are offer, plus you only pay if they click on your ad. Not bad, right? In my last post I gave an overview of Brand keywords vs. Non-Brand Keywords.  For Brand, you should absolutely buy keywords of…
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18 Feb 2018
By Ben Lund

Google Search – What’s My Strategy for my Business?

Google Search - What's My Strategy for my Business? The absolutely first place you should go start advertising your business is Google Search. As mentioned, Google Search works because you have the ability to only reach the users in the EXACT moment of intent to buy products or services that you're offering. So, where do you begin? Let me break this down in a few areas. 1) Geography - Google gives you complete control on where to advertise.…
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18 Feb 2018
By Ben Lund

Google Search for my Business

Alright, so you're ready to roll up those DIY sleeves and start marketing your business, right?! Can I get a resounding, Yes Yes Yes! If you said no, grab a double cappuccino to get the energy pumping and come back when you're ready. I'll admit, there are a million ways to advertise. Where do you begin? TV, Radio, Paper, Sandwich boards (joke..maybe a bad one), Facebook, Instagram, Google, Billboards, etc. It's hard, I know. There is a ton…
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14 Feb 2018
By Ben Lund

First day of the Rest of my Life: Service the Under Serviced

DIY’s, I feel it’s important to share where I came and where I intend to go with this. As you likely read, I’ve been in digital marketing for over 13 years. I’ve had a great run working at companies (i.e. my last 4 years at Google) and global brands. My role has always been to help companies grow via digital, and I’ve done that. I took a lot of pride providing digital strategies and recommendations and seeing them…
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