Types of Advertising

Types of Advertising

Types of Advertising Advertising comes in all shapes and sizes, and each will provide value, but it depends on what exactly you're looking for. In this article I'm going to break down some of the top advertising strategies and the pros and cons for each one. Photo by Liza Lova from Pexels Traditional Advertising Tradition advertising is advertising that has been around before the digital era took over. This includes, but isn't limited to: Broadcast TV Billboards Print (newspaper, magazines, etc.)…
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How to Setup Facebook Lookalike Audiences

How to Setup Facebook Lookalike Audiences

Photo by Taylor Smith on Unsplash What are Facebook Lookalike Audiences? One of Facebook's biggest assets for advertisers is the ability to target people who are very similar to your best customers. This is through the Facebook pixel, which I detailed a nice overview of why placing a Facebook Pixel on a site is very powerful for an advertiser. Through Facebook's vast data it has on all users, you can give Facebook a specific audience that is valuable for your business,…
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Facebook Custom Audiences

Facebook Custom Audiences

Facebook Custom Audiences are one of Facebook's most valuable assets to advertisers, just behind their pixel, which I detailed on this blog post. In this blog post I'm going to break down the capabilities of Facebook Custom Audiences and multiple use cases which I would recommend anyone reading this article to do. What are Facebook Custom Audiences? Facebook as an advertising platform performs very well, one of the reason why it performs so well is it's an open…
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Facebook Ads – Answers to Common Questions

Facebook Ads – Answers to Common Questions

Do Facebook ads work Facebook Ads work really well for a variety of businesses. Every year Facebook's ad revenue continues to increase pretty significantly (source: martechtoday.com), because the ad platform works. Thousands, if not millions, of companies are advertising on Facebook because it's a very effective platform to drive new customers and leads, across industries and business types. Through Facebook ads, advertisers can show ads across Facebook, Instagram and their display partner network. In my opinion, Facebook works…
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The Powerful Facebook Pixel

The Powerful Facebook Pixel

What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not…
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Top Facebook Advertising Strategies

Top Facebook Advertising Strategies

Top Facebook Advertising Strategies Anyone reading this blog post will know that Facebook is a formidable top player when it comes to digital advertising. For any business out there, focus on Google and Facebook, if you do that, you're in great shape. If you just focus on one and not the other, you're leaving opportunity on the table. In this blog post I'm going to break down Top Facebook advertising strategies that are proven to drive customers Facebook…
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