Facebook Custom Audiences

Facebook Custom Audiences

Facebook Ads
Facebook Custom Audiences are one of Facebook's most valuable assets to advertisers, just behind their pixel, which I detailed on this blog post. In this blog post I'm going to break down the capabilities of Facebook Custom Audiences and multiple use cases which I would recommend anyone reading this article to do. What are Facebook Custom Audiences? Facebook as an advertising platform performs very well, one of the reason why it performs so well is it's an open source platform where advertisers can customize who they're advertising against. Through Facebook Custom Audiences advertisers can go beyond standard audience targeting such as interests, demographic data, etc. and can hone in on a very targeted group(s) of users. For example, through Facebook custom audiences you can target by the below tactics. Website…
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Facebook Ads – Answers to Common Questions

Facebook Ads – Answers to Common Questions

Facebook Ads
Do Facebook ads work Facebook Ads work really well for a variety of businesses. Every year Facebook's ad revenue continues to increase pretty significantly (source: martechtoday.com), because the ad platform works. Thousands, if not millions, of companies are advertising on Facebook because it's a very effective platform to drive new customers and leads, across industries and business types. Through Facebook ads, advertisers can show ads across Facebook, Instagram and their display partner network. In my opinion, Facebook works really well, due to it's targeting capabilities. Specifically, a few targeting mechanisms work really well on Facebook's advertising platform. Remarketing (targeting past site visitors)- I've tested remarketing across a variety of platforms (Google, AdRoll and others), and it seems (at least for me), that Facebook nearly always outperforms the competition. This doesn't…
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The Powerful Facebook Pixel

The Powerful Facebook Pixel

Facebook Ads, PPC Advertising
The Facebook Pixel, What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not too unknown secret is the Facebook Pixel can power some great results from your advertising campaigns. Let me explain further. Through the Facebook Pixel you can unlock three core benefits, in prioritized order. Understand who is visiting your site Through the Facebook Pixel you can understand who is visiting your site. Now this doesn't…
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Top Facebook Advertising Strategies

Top Facebook Advertising Strategies

Facebook Ads, PPC Advertising
Top Facebook Advertising Strategies Anyone reading this blog post will know that Facebook is a formidable top player when it comes to digital advertising. For any business out there, focus on Google and Facebook, if you do that, you're in great shape. If you just focus on one and not the other, you're leaving opportunity on the table. In this blog post I'm going to break down Top Facebook advertising strategies that are proven to drive customers Facebook creative best practices Advanced tracking tips Top Facebook Advertising Strategies: Customer Targeting One of the many strengths of Facebook advertising is to upload an email list, and then target these users with Facebook ads. How it works is Facebook will match the emails you upload, against their user accounts. When there is…
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