Top 14 Google Ads Search Optimization Tips

Google Ads
Google Ads is an extremely powerful platform to drive significant business growth. However, it comes with a caveat that you need to fully understand how to optimize a Google Ads campaign. If an advertiser is spending on Google without proper optimization, they are leaving a significantly amount of money on the table. Additionally, Google Ads is very competitive, and if you're not taking advantage of every optimization tip, your competitors will gain an advantage. Within this blog post, I break down my top 14 Google Ads optimization tips, based on my experience working at Google (2014 - 2018), and since managing a variety of clients' ad spend on Google through my advertising agency, Rise Marketing Group. Advertising Tip #1: Day Parting This is a quick and easy optimization tip. Check…
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Advertising Strategies for Dentists

Advertising Strategies for Dentists

Google Ads, PPC Advertising, Uncategorized
Within my blog, I’m going to pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with advertising strategies for dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at the top of Google’s results for users searching relevant terms, such as “dentist near me”. This strategy works very well for the following reasons:You’re only reaching users who are searching for the dental services you offer.You only pay per click. You can set whatever budget you feel comfortable with, even just a…
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Google Ads – Questions and Answers

Google Ads – Questions and Answers

Google Ads, PPC Advertising, Uncategorized
When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. Google Ads, What is It? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where are they? Ads that are across Google Search, the Google Display Network, and YouTube. On Google Search, advertisers can promote their business on Google.com as well as hundreds of other smaller search engines, within Google's partner network. The Google Display Network consists of owned and operated properties (i.e. gmail, YouTube), as well…
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