Google Discovery Ads

Google Discovery Ads - What you should Know Google's Discovery Ads are the latest display banner ad formats Google has to offer. Based on our experience at Rise Marketing Group, and in collaborating with Google on several campaigns, I'm seeing a strong amount of promise from these campaigns. Within this blog post I'll break down what you need to know to take advantage of this ad format along with a few helpful tips, at the bottom of the…
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Auction Insights – Google Ads

Auction Insights – Google Ads

Auction Insights - Google Ads Auction insights is a very valuable Google Ads tool to advanced search engine marketing experts. Auction Insights reporting will give intel to an advertiser on how competitive search keywords are and who is bidding on these keywords.  Below is a sample auction insights report, as you can see, it will showcase where "you" rank against competitors for the given campaign you're researching. Below I'll explain each of the metrics above and how it…
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Google Limiting Search Terms Reporting

Search Terms are now Limited within Google Ads For any Google Ads advertiser, you likely saw this alert within your account, what this means is that Google is limiting the search terms reported, that are matching to search ads. Within this blog post I'll break down what exactly this means, what the impact is, and best practices, considering this major move. Google Search Term Notification "Starting September 2020, the search terms report only includes terms that a significant…
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Google Ads Certification

Google Ads Certification Google Ads (formerly Google AdWords) is a sophisticated advertising platform, it's used by millions of advertisers to drive business growth through targeted advertising. It can work really well, if advertisers know exactly how to setup campaigns for success, but if the campaigns aren't setup correctly or an advertiser doesn't really know the complexities of the platform, performance can go south. With that, Google has created multiple courses to allow advertisers to get certified. By having…
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Free Google Shopping Ads

Free Google Shopping Ads

Free Google Shopping Ads In a big news from Google, Google is opening up it's shopping platform to serve free shopping listings. This is major news, as it can be a new traffic and revenue source for ecommerce shops worldwide to get more traffic (for free!). What are Google Shopping Ads Shopping ads are feed based ads that appear on Google.com and within shopping.google.com for relevant product queries.  For retailers these ads perform very well as advertisers only…
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$150 Google Ads Coupon

$150 Google Ads Coupon

$150 Google Ads Coupon Code Every so often, Google will promote coupons to get more advertisers onboard to advertise. This comes in waves, there will be a few months where there aren't many coupons, then it changes.   The good news, Google recently started offering a pretty generous coupon. This promotional coupon code is for $150 in free advertising spend, after you pay for $150 of advertising spend. This is a great offer for new advertisers looking to test…
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Types of Advertising

Types of Advertising

Types of Advertising Advertising comes in all shapes and sizes, and each will provide value, but it depends on what exactly you're looking for. In this article I'm going to break down some of the top advertising strategies and the pros and cons for each one. Photo by Liza Lova from Pexels Traditional Advertising Tradition advertising is advertising that has been around before the digital era took over. This includes, but isn't limited to: Broadcast TV Billboards Print (newspaper, magazines, etc.)…
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The Digital Patient Journey 

The Digital Patient Journey 

Find New Patients by Being Present within the Digital Patient Journey Being in the health services industry at Google from 2014 – 2018, I learned a wealth of information pertaining to understanding the patient journey and how health systems can be present at key moments of the patient journey to drive more patients. Since leaving Google, I’ve stayed current in the healthcare space by servicing several health care clients at our ad agency, Rise Marketing Group.  Google Search…
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Responsive Display Ads on Google

Responsive Display Ads on Google

Google’s Responsive Display Ads is the latest, and preferred, iteration of display banner ads or image ads on the Google Display Network which Google unveiled a few years ago and is now the gold standard for display advertising.  What are Responsive Display Ads Responsive Display Ads is a banner ad on Google, where an advertiser can upload: Multiple images (little to no text)VideosMultiple headlinesMultiple descriptionsImagesLogos Once Google has the ad assets, it will automatically assemble display ads for…
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Responsive Search Ads

Responsive Search Ads

Photo by Caio Resende from Pexels Google Responsive Search Ads Google’s Responsive Search Ads is the latest text ad iteration Google rolled out in 2019. Google is always testing new text search ads formats. For example, years ago we had a simple text ad where advertisers could have one or two headlines, and one description. A few years back Google rolled out expanded text ads, which allowed advertisers to have up to three headlines and two descriptions. This was by design…
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