How to Create a Google Ads Account

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising
How to Create a Google Ads Account (Formerly AdWords) In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords). This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I cover helpful tips for each of the platform to drive the most success and an offer to sign up for my 90 minute Google Ads course on SkillShare (free of charge). What is Google Ads Google Ads is the rebrand of Google AdWords. It's the same extremely powerful platform of Google AdWords, but with the rebrand of Google Ads. Google Ads…
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How to Advertise your Shopify Store

Google Analytics, PPC Advertising, Remarketing Advertising, Shopify, Uncategorized
Advertise your Shopify Store To all of my friends out there who have a Shopify store and want to start advertising to drive more customers. This article is for you.  I created a video tutorial (which I'll post at the bottom) and I'm writing this blog post because I feel there is a need that hasn't been addressed. Specifically, there are thousands of resources to share how to create a shopify store, which is awesome. Shopify is a great platform for Ecommerce businesses and has a plethora of amazing tools to drive growth. Additionally, there are thousands, if not millions, of resources on how to advertise businesses, digitally. However, I see a gap where there aren't too many resources that break down top digital advertising strategies for Shopify stores and…
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Reverse Engineer your Business Growth

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized
Reverse Engineer your Business Growth Let's say you have a business and you want 100 more customers this year. Most folks will simply hope that they get 100 more customers and continue their same activities.  Others might be a bit more ambitious and double down on their sales and marketing efforts, but even these folks may have a hard time hitting their goal. While they have good intentions, they're not calculating what needs to happen in order to achieve their goal. Let me explain, if you want 100 more customers, it turns into a math equation, that we should reverse engineer. For this example, let's say you own a bookkeeping company and you want 100 more customers.   Below are several helpful metrics we need to review. Lead to Customer Rate …
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Digital Advertising eBook

Google Analytics, Local Directories, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising
Digital Advertising eBook Hi Friends! I'm really excited to share that I just published my first ebook. In this post I want to give you the skinny on the ebook. Specifically, I created an ebook, content included in the ebook, where to buy and potential future ebooks to come.  For those interested, you can purchase on payhip, via this link here, for $24.99. Payhip is a platform that offers secure ebook purchasing. For those reading, this might be the most effective $25 spent for your business.  Read below to find out more. Why I Created an Advertising ebook As many of you have learned, I've been doing digital advertising for a long time. Over 13+ years to be exact. This has spanned Google (2014 - 2018), RKG Ad Agency, Yahoo!,…
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Google Analytics – Track Everything, Ask Questions Later

Google Analytics, Uncategorized
Google Analytics - Track Everything, Ask Questions Later   I haven't shared, but I'm a data driven marketer to it's core. What does that mean? I'm not one to dump ANY money into marketing that I can't track it's performance and it's impact to my business. For example, I would never advocate advertising on billboards, print, tv, etc. Not because it doesn't work, it may (however I do question it's effectiveness), but you can't measure it. For example, you might run a local TV commercial, but in reality maybe only 10% of households where your ad aired, was viewed by a person who wasn't distracted by their phone, family, game of boogle, (insert distraction here). Of that 10%, your ad may have only been relevant to 10% of the audience…
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