How to Advertise on Google

How to Advertise on Google

How to Advertise on Google with Google Ads (Formerly AdWords) In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords) to advertise on Google . This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I cover helpful tips…
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How to Advertise your Shopify Store

How to Advertise your Shopify Store

Advertise your Shopify Store To all of my friends out there who have a Shopify store and want to start advertising to drive more customers. This article is for you.  I created a video tutorial (which I'll post at the bottom) and I'm writing this blog post because I feel there is a need that hasn't been addressed. Specifically, there are thousands of resources to share how to create a shopify store, which is awesome. Shopify is a…
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Reverse Engineer your Business Growth

Reverse Engineer your Business Growth Let's say you have a business and you want 100 more customers this year. Most folks will simply hope that they get 100 more customers and continue their same activities.  Others might be a bit more ambitious and double down on their sales and marketing efforts, but even these folks may have a hard time hitting their goal. While they have good intentions, they're not calculating what needs to happen in order to…
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Digital Advertising eBook

Digital Advertising eBook Hi Friends! I'm really excited to share that I just published my first ebook. In this post I want to give you the skinny on the ebook. Specifically, I created an ebook, content included in the ebook, where to buy and potential future ebooks to come.  For those interested, you can purchase on payhip, via this link here, for $24.99. Payhip is a platform that offers secure ebook purchasing. For those reading, this might be…
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Google Analytics – Track Everything, Ask Questions Later

  Google Analytics is one of the best free tools a website can leverage. It's Google's free analytics tool which gives a robust data set on how many people are going to your site, where they're coming from and what they're doing on your site (purchasing products, filling out lead forms, etc.). Within this blog post I'm going to break down several important components I would recommend within Google Analytics.  Google Analytics - Recommended Traffic Report My favorite…
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