LinkedIn Ads for B2B Advertisers

LinkedIn Ads for B2B Advertisers

LinkedIn, LinkedIn Ads, PPC Advertising, Uncategorized
Why Advertise on LinkedIn? For any B2B marketer, LinkedIn is the place to be. Why? It's the platform where you can target your audience based on job title, industry, experience, and even company. That's incredibly powerful, when you're looking to engage with other businesses. For example, see the screenshot below. You can target based on a variety of options, including matched audiences. Matched audiences are emails you upload, to then target these individuals on LinkedIn, so long as their email address is associated with their LinkedIn account. The Challenge of Advertising on LinkedIn LinkedIn ads sound amazing, right? You can be hyper focused, but there is a challenge. The challenge is many users don't click the standard banner ads on LinkedIn. Additionally, the cost per click is extremely high, upwards…
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