Google Partners – What are they and how to take Advantage

Google Partners – What are they and how to take Advantage

Google Partners A common question is what are the Google Partners, in this blog post I'll review what the Google Partners are and how to leverage these to drive more customers for your business. Photo by Austin Distel on Unsplash   What are the Google Partners? Through Google Ads you can advertise on Google properties, including Google Search, Gmail and YouTube. However, Google has a network of others sites that advertisers can promote their business, through the Google Ads platform.  This…
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AdWords Express vs. Google Ads

AdWords Express vs. Google Ads

AdWords Express (Smart Campaigns) or Google Ads (Expert Mode) Photo by Wade Austin Ellis on Unsplash AdWords Express (Currently coined as Google Smart Campaigns) has been Google's answer to make advertising on Google very approachable and easy for small businesses and entrepreneurs.  It's with merit that Google designed this platform to make it very easy to start advertising, however it comes down with some significant hurdles and likely, pitfalls, that I want to share.  At the end of the post I'll…
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Top 4 Google Search Ads and SEO Synergies

Top 4 Google Search Ads and SEO Synergies

Photo by Perry Grone on Unsplash Leveraging synergies between Google Search Ads and SEO is a topic that is rarely put into practice but is highly effective. It's not leveraged often, because usually Google Search Ads and SEO are managed by separate teams, with unique skillsets. However, if the two teams can get together and share key learnings, both programs will benefit. The end result, can be pure search bliss - higher click through rates, conversion rates, and programs optimized towards…
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Top 14 Google Ads Search Optimization Tips

Top 14 Google Ads Search Optimization Tips

Google Ads is an extremely powerful platform to drive significant business growth. However, it comes with a caveat that you need to fully understand how to optimize a Google Ads campaign. If an advertiser is spending on Google without proper optimization, they are leaving a significantly amount of money on the table. Additionally, Google Ads is very competitive, and if you're not taking advantage of every optimization tip, your competitors will gain an advantage. Within this blog post,…
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LinkedIn Ads for B2B Advertisers

LinkedIn Ads for B2B Advertisers

Why Advertise on LinkedIn? For any B2B marketer, LinkedIn is the place to be. Why? It's the platform where you can target your audience based on job title, industry, experience, and even company. That's incredibly powerful, when you're looking to engage with other businesses. For example, see the screenshot below. You can target based on a variety of options, including matched audiences. Matched audiences are emails you upload, to then target these individuals on LinkedIn, so long as…
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Advertising Strategies for Dentists

Advertising Strategies for Dentists

Within my blog, I’m going to pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with advertising strategies for dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at…
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Google Ads – Questions and Answers

Google Ads – Questions and Answers

When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. Google Ads, What is It? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where…
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Microsoft Search Advertising

Microsoft Search Advertising

This blog post is for any advertiser that is currently advertising on Google Ads, but wants to scale their search advertising. If search ads are working for you (which should be the case for most advertisers), the next area to scale your advertising is Microsoft, which serves ads on Bing and their partner network. Why Microsoft Ads? Google Search is the market leader, but they don't own all of the market share as it pertains to search advertising.…
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The Powerful Facebook Pixel

The Powerful Facebook Pixel

What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not…
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Google Ads Support – 1-866-246-6453

Google Ads Support – 1-866-246-6453

For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able…
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