Advertising Strategies for Dentists

Google Ads, PPC Advertising, Uncategorized
Within my blog I’m going to pick a few pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at the top of Google’s results for users searching relevant terms, such as “dentist near me”. This strategy works very well for the following reasons:You’re only reaching users who are searching for the dental services you offer.You only pay per click. You can set whatever budget you feel comfortable with, even just a…
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Google Ads – Questions and Answers

Google Ads – Questions and Answers

Google Ads, PPC Advertising, Uncategorized
When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. What is Google Ads? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where are Google Ads? Ads that are across Google Search, the Google Display Network, and YouTube. On Google Search, advertisers can promote their business on Google.com as well as hundreds of other smaller search engines, within Google's partner network. The Google Display Network consists of owned and operated properties (i.e. gmail, YouTube), as well…
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Bing Search Advertising

Bing Search Advertising

PPC Advertising
This blog post is for any advertiser that is currently advertising on Google Ads, but wants to scale their search advertising. If search ads are working for you (which should be the case for most advertisers), the next area to scale your advertising is Bing Search Ads. Bing Search Ads: Why Why Bing? Google Search is the market leader, but they don't own all of the market share as it pertains to search advertising. Bing is the next player, in terms of market share. As you can see by this study, in October of 2018 Google had 63% market share of search within the United States, and Microsoft (i.e. Bing ), had 24% market share. To translate, just by moving your Google Ads to Bing Ads, you can get an…
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The Powerful Facebook Pixel

Facebook Ads, PPC Advertising
The Facebook Pixel, What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not too unknown secret is the Facebook Pixel can power some great results from your advertising campaigns. Let me explain further. Through the Facebook Pixel you can unlock three core benefits, in prioritized order. Understand who is visiting your site Through the Facebook Pixel you can understand who is visiting your site. Now this doesn't…
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Google Ads Support – 1-866-246-6453

PPC Advertising, Uncategorized
For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able to support and help you get your ads approved as soon as possible. Google Ads Support - Ads not Serving For any campaigns that you launched that just aren't serving, this team can troubleshoot. They'll look at all of your campaign settings and identify and issues where your campaigns might not be…
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Privy – Email List and Cart Abandonment Review

PPC Advertising, Uncategorized
Privy - Email List and Cart Abandonment Review For anyone with a website who wants to make their site work harder for them, I highly recommend to give Privy a go. Within this blog post I'll break down, why Privy should be considered, how Privy can drive more revenue for your site, and how to get started. I write this post from real experience, I leverage Privy for my clients @ Rise Marketing Group and experience how this can drive incremental sales, first hand. Privy Review - Why Consider Privy It's a known fact that 98% of users who visit a site don't convert from that visit. Convert in the form of a purchase, submitting a lead, etc.  It's just the cold hard fact. It doesn't mean they're not interested in…
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Advanced Google Keyword Expansion Tip

PPC Advertising
Advanced Google Keyword Expansion Tip This blog post isn't for the beginner, rather it's for the experienced search advertiser who is looking to get more out of their search program. As marketers, one of the hardest parts of search advertising is identifying relevant keywords to bid on.  In this blog post I'm going to provide an advanced strategy that I use to find additional keywords to target that should perform. Keyword Expansion - Get Access to Google Search Console To start, it requires you to have access to Google Search Console.   For those who don't know, Google Search Console is an amazing SEO resource where you can see the search queries that are matching to your site, how much organic traffic you're getting over time, what pages these users…
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Top Facebook Advertising Strategies

Facebook Ads, PPC Advertising, Uncategorized
Top Facebook Advertising Strategies Anyone reading this blog post will know that Facebook is a formidable top player when it comes to digital advertising. For any business out there, focus on Google and Facebook, if you do that, you're in great shape. If you just focus on one and not the other, you're leaving opportunity on the table. In this blog post I'm going to break down Top Facebook advertising strategies that are proven to drive customers Facebook creative best practices Advanced tracking tips Top Facebook Advertising Strategies: Customer Targeting One of the many strengths of Facebook advertising is to upload an email list, and then target these users with Facebook ads. How it works is Facebook will match the emails you upload, against their user accounts. When there is…
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How to Create a Google Ads Account

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising
How to Create a Google Ads Account (Formerly AdWords) with Free Course In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords). This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I cover helpful tips for each of the platform to drive the most success and an offer to sign up for my 90 minute Google Ads course on SkillShare (free of charge). What is Google Ads Google Ads is the rebrand of Google AdWords. It's the same extremely powerful platform of Google AdWords, but with the rebrand of Google…
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How to Create a Google Search Campaign

PPC Advertising, Uncategorized
How to Create a Google Search Campaign Getting started with Google Search is extremely easy. I'm happy to report, you can create an effective Google Search campaign for your business within one to two hours.  Sounds ambitious right? Well, it's not, as long as you know what to do and the approach to take.   In this blog post I'm going to share key components of setting up your Google Search campaign, which include: google search ads, google search keywords,  location targeting,  conversion tracking and some highly recommended optimization tips. Google Search Ads There are several items that are critical to setup effective Google Search Ads. The benefit of effective search ads is you'll increase your click through rate (CTR), increase your chance to rank higher on the search results page…
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