Google Partners A common question is what are the Google Partners, in this blog post I'll review what the Google Partners are and how to leverage these to drive more customers for your business. Photo by Austin Distel on Unsplash   What are the Google Partners? Through Google Ads you can advertise on Google properties, including Google Search, Gmail and YouTube. However, Google has a network of others sites that advertisers can promote their business, through the Google Ads platform.  This…

AdWords Express (Smart Campaigns) or Google Ads (Expert Mode) Photo by Wade Austin Ellis on Unsplash AdWords Express (Currently coined as Google Smart Campaigns) has been Google's answer to make advertising on Google very approachable and easy for small businesses and entrepreneurs.  It's with merit that Google designed this platform to make it very easy to start advertising, however it comes down with some significant hurdles and likely, pitfalls, that I want to share.  At the end of the post I'll…

Photo by Perry Grone on Unsplash Leveraging synergies between Google Search Ads and SEO is a topic that is rarely put into practice but is highly effective. It's not leveraged often, because usually Google Search Ads and SEO are managed by separate teams, with unique skillsets. However, if the two teams can get together and share key learnings, both programs will benefit. The end result, can be pure search bliss - higher click through rates, conversion rates, and programs optimized towards…

Google Ads is an extremely powerful platform to drive significant business growth. However, it comes with a caveat that you need to fully understand how to optimize a Google Ads campaign. If an advertiser is spending on Google without proper optimization, they are leaving a significantly amount of money on the table. Additionally, Google Ads is very competitive, and if you're not taking advantage of every optimization tip, your competitors will gain an advantage. Within this blog post,…