The Powerful Facebook Pixel

Facebook Ads, PPC Advertising
The Facebook Pixel, What and Why You've probably heard of the Facebook Pixel but may not have ever understood the big deal with a simple pixel and how that may impact your advertising efforts. The Facebook Pixel may sound complex, but it's actually just a piece of code that you put on your site which will let Facebook know who's visiting your site, actions they're taking on your site and information of these users. Nothing too crazy here. But the not too unknown secret is the Facebook Pixel can power some great results from your advertising campaigns. Let me explain further. Through the Facebook Pixel you can unlock three core benefits, in prioritized order. Understand who is visiting your site Through the Facebook Pixel you can understand who is visiting your site. Now this doesn't…
Read More

Google Ads Support – 1-866-246-6453

PPC Advertising, Uncategorized
For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able to support and help you get your ads approved as soon as possible. Google Ads Support - Ads not Serving For any campaigns that you launched that just aren't serving, this team can troubleshoot. They'll look at all of your campaign settings and identify and issues where your campaigns might not be…
Read More

Privy – Email List and Cart Abandonment Review

PPC Advertising, Uncategorized
Privy - Email List and Cart Abandonment Review For anyone with a website who wants to make their site work harder for them, I highly recommend to give Privy a go. Within this blog post I'll break down, why Privy should be considered, how Privy can drive more revenue for your site, and how to get started. I write this post from real experience, I leverage Privy for my clients @ Rise Marketing Group and experience how this can drive incremental sales, first hand. Privy Review - Why Consider Privy It's a known fact that 98% of users who visit a site don't convert from that visit. Convert in the form of a purchase, submitting a lead, etc.  It's just the cold hard fact. It doesn't mean they're not interested in…
Read More

Advanced Google Keyword Expansion Tip

PPC Advertising
Advanced Google Keyword Expansion Tip This blog post isn't for the beginner, rather it's for the experienced search advertiser who is looking to get more out of their search program. As marketers, one of the hardest parts of search advertising is identifying relevant keywords to bid on.  In this blog post I'm going to provide an advanced strategy that I use to find additional keywords to target that should perform. Keyword Expansion - Get Access to Google Search Console To start, it requires you to have access to Google Search Console.   For those who don't know, Google Search Console is an amazing SEO resource where you can see the search queries that are matching to your site, how much organic traffic you're getting over time, what pages these users…
Read More

Top Facebook Advertising Strategies

Facebook Ads, PPC Advertising, Uncategorized
Top Facebook Advertising Strategies Anyone reading this blog post will know that Facebook is a formidable top player when it comes to digital advertising. For any business out there, focus on Google and Facebook, if you do that, you're in great shape. If you just focus on one and not the other, you're leaving opportunity on the table. In this blog post I'm going to break down Top Facebook advertising strategies that are proven to drive customers Facebook creative best practices Advanced tracking tips Top Facebook Advertising Strategies: Customer Targeting One of the many strengths of Facebook advertising is to upload an email list, and then target these users with Facebook ads. How it works is Facebook will match the emails you upload, against their user accounts. When there is…
Read More

How to Create a Google Ads Account

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising
How to Create a Google Ads Account (Formerly AdWords) In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords). This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I cover helpful tips for each of the platform to drive the most success and an offer to sign up for my 90 minute Google Ads course on SkillShare (free of charge). What is Google Ads Google Ads is the rebrand of Google AdWords. It's the same extremely powerful platform of Google AdWords, but with the rebrand of Google Ads. Google Ads…
Read More

How to Create a Google Search Campaign

PPC Advertising, Uncategorized
How to Create a Google Search Campaign Getting started with Google Search is extremely easy. I'm happy to report, you can create an effective Google Search campaign for your business within one to two hours.  Sounds ambitious right? Well, it's not, as long as you know what to do and the approach to take.   In this blog post I'm going to share key components of setting up your Google Search campaign, which include: google search ads, google search keywords,  location targeting,  conversion tracking and some highly recommended optimization tips. Google Search Ads There are several items that are critical to setup effective Google Search Ads. The benefit of effective search ads is you'll increase your click through rate (CTR), increase your chance to rank higher on the search results page…
Read More

Advertising on a Small Budget

Local Directories, PPC Advertising, Remarketing Advertising, Uncategorized
Advertising on a Small Budget You're a small business owner, or maybe you have a part-time side hustle, and you want more customers and recognize that you need to advertise. However, you're in a predicament because you're on a tight marketing budget, or maybe a marketing budget of zero.  Well, I hate to break it, but you do have to spend some to make some. But I have great news, it doesn't need to break the bank and you can do a lot of great stuff on the cheap, which will have a big impact as it pertains to getting new customers. I personally do many of these tactics for my site, Rise Marketing Group. I'll break down the list.  The tactics below are prioritized based on expected impact and…
Read More

How to Advertise your Shopify Store

Google Analytics, PPC Advertising, Remarketing Advertising, Shopify, Uncategorized
Advertise your Shopify Store To all of my friends out there who have a Shopify store and want to start advertising to drive more customers. This article is for you.  I created a video tutorial (which I'll post at the bottom) and I'm writing this blog post because I feel there is a need that hasn't been addressed. Specifically, there are thousands of resources to share how to create a shopify store, which is awesome. Shopify is a great platform for Ecommerce businesses and has a plethora of amazing tools to drive growth. Additionally, there are thousands, if not millions, of resources on how to advertise businesses, digitally. However, I see a gap where there aren't too many resources that break down top digital advertising strategies for Shopify stores and…
Read More

Reverse Engineer your Business Growth

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized
Reverse Engineer your Business Growth Let's say you have a business and you want 100 more customers this year. Most folks will simply hope that they get 100 more customers and continue their same activities.  Others might be a bit more ambitious and double down on their sales and marketing efforts, but even these folks may have a hard time hitting their goal. While they have good intentions, they're not calculating what needs to happen in order to achieve their goal. Let me explain, if you want 100 more customers, it turns into a math equation, that we should reverse engineer. For this example, let's say you own a bookkeeping company and you want 100 more customers.   Below are several helpful metrics we need to review. Lead to Customer Rate …
Read More