Google Search Keyword Strategy

PPC Advertising, Uncategorized
Google Search Keyword Strategy As I mentioned earlier, the best place to start with digital advertising is with Google Search. Reason is you can show an ad for only users in your area who are searching the product and services you are offer, plus you only pay if they click on your ad. Not bad, right? In my last post I gave an overview of Brand keywords vs. Non-Brand Keywords.  For Brand, you should absolutely buy keywords of your companies business ONLY if you are not already in the first position on the search engine results page. If you own the top position (i.e. your organic listing is in the top spot), let's discuss non-brand. Non-brand keywords are tricky. The reason is you could either have a lot of success…
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Google Search – What’s My Strategy for my Business?

PPC Advertising, Uncategorized
Google Search - What's My Strategy for my Business? The absolutely first place you should go start advertising your business is Google Search. As mentioned, Google Search works because you have the ability to only reach the users in the EXACT moment of intent to buy products or services that you're offering. So, where do you begin? Let me break this down in a few areas. 1) Geography - Google gives you complete control on where to advertise. If you're just targeting your town, you can target your town, or if you're a company selling goods everywhere, you can advertising globally. 2) The most important part are keywords to target. I'll break this down into two categories, Brand and Non-Brand keywords. Brand Keywords Brand keywords means showing your ad when…
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Google Search for my Business

PPC Advertising, Uncategorized
Alright, so you're ready to roll up those DIY sleeves and start marketing your business, right?! Can I get a resounding, Yes Yes Yes! If you said no, grab a double cappuccino to get the energy pumping and come back when you're ready. I'll admit, there are a million ways to advertise. Where do you begin? TV, Radio, Paper, Sandwich boards (joke..maybe a bad one), Facebook, Instagram, Google, Billboards, etc. It's hard, I know. There is a ton out there and if you make the wrong move you could spend a small fortune and have little to show for it, except a good sized credit card bill. That's where I come in, help you prioritize where you should be advertising based on years of experience. So where do you do…
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