YouTube Advertising for your Business

YouTube Advertising for your Business As we talk about digital advertising, I would be remiss not to discuss the power of video for one's business. Now, most businesses are fond of 2-D digital advertising (i.e. banner ads, search text ads, local listings, etc.). But there is a dark horse that carries a lot of weight that is worth discussing, which is YouTube video advertising.  For this post, let me break down this segment into a few components: why…
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Empowering Small Businesses to Win with Digital

Empowering Small Businesses to Win with Digital April 29th commences National Small Business Week. While small businesses are small in nature, for example 95% of small businesses in the US have fewer than 10 employees, they are a large part of the US economy. Of all businesses in the US, 99% are small businesses and even though most employ only a handful or two of employees, 53% of the US workforce work for small businesses. To break it…
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Why Invest in Digital Marketing

Why Invest in Digital Marketing While all of my posts are focused on how small businesses can leverage digital marketing as a strategic asset to drive growth, it's important to understand why you're investing in digital marketing. See the below which maps out the core reasons. Media consumption Consumers spend 6 hours per day online. Media consumption of traditional media sources such as TV, Print, Radio are all in decline. Think of your own experiences, how much do…
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How to Advertise a Small Business

How to Advertise a Small Business

Photo by Mike Petrucci on Unsplash For all of my small business friends out there, I've been hearing a lot of questions regarding where to begin with digital advertising for small businesses.   Now the strategy will vary significantly from business to business, however I want to give a short list of recommendations, starting with the strategies that doesn't cost a dime. Email Marketing For any small business, no matter how small, you should be collecting emails from customers and prospects.…
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Google Search Ad Copy – Best Practices

Google Search Ad Copy - Best Practices For those who are advertising search text ads on Google for your business, or are aspiring to in the near future, writing relevant ads is super important and is often overlooked. Why invest time in tweaking your ads? Glad you asked.. High Click through Rate This simply means, more visitors to your site as your ad is more likely to be clicked. Higher Conversion Rate This means that when users go…
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Drive Customers with Google Customer Match

Google Customer Match Do you have an email list of customers, prospects, lapsed customers? If you said no, start building one ASAP. No joke, if you have a business, you should ask for email addresses and start tracking this, no questions asked.  If you said yes, we're in business! Let's leverage this to advertise to your most valuable audiences via Google Customer Match. What's Google Customer Match? Check out this Customer Match article. It's a very powerful and easy…
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How Much do I Need to Invest in Digital Marketing?

How Much to Invest in Digital Marketing I want to clear up a common misconception. Many folks think they need to spend a ton of money on digital marketing and literally need to have buckets of cash laying around to burn.  I have some good news, this is not the case! Nor would I recommend this. Here's why: Start small and scale My approach is to launch digital marketing campaigns with small daily budgets, prove it's worth, then…
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Google Search Keyword Strategy

Google Search Keyword Strategy As I mentioned earlier, the best place to start with digital advertising is with Google Search. Reason is you can show an ad for only users in your area who are searching the product and services you are offer, plus you only pay if they click on your ad. Not bad, right? In my last post I gave an overview of Brand keywords vs. Non-Brand Keywords.  For Brand, you should absolutely buy keywords of…
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Google Search – What’s My Strategy for my Business?

Google Search - What's My Strategy for my Business? The absolutely first place you should go start advertising your business is Google Search. As mentioned, Google Search works because you have the ability to only reach the users in the EXACT moment of intent to buy products or services that you're offering. So, where do you begin? Let me break this down in a few areas. 1) Geography - Google gives you complete control on where to advertise.…
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Google Search for my Business

Alright, so you're ready to roll up those DIY sleeves and start marketing your business, right?! Can I get a resounding, Yes Yes Yes! If you said no, grab a double cappuccino to get the energy pumping and come back when you're ready. I'll admit, there are a million ways to advertise. Where do you begin? TV, Radio, Paper, Sandwich boards (joke..maybe a bad one), Facebook, Instagram, Google, Billboards, etc. It's hard, I know. There is a ton…
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