How to Create a Google Ads Account

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising
How to Create a Google Ads Account In this post I'm going to breakdown how to setup a Google Ads account. This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing) and YouTube video campaigns. . What is Google Ads Google Ads is the rebrand of Google AdWords. It's the same extremely powerful platform of Google AdWords, but with the rebrand of Google Ads. Google Ads is extremely powerful as through Google Ads you can advertise on Google search, run display campaigns - including remarketing,  and advertise on YouTube. How to Setup a Google Ads Account When you go to ads.google.com, to sign up for your account,…
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How to Setup a Remarketing Campaign

Remarketing Advertising, Uncategorized
How to Setup a Remarketing Campaign In this post I'm going to break down a few critical components of remarketing, specifically: what is remarketing, how to create a remarketing campaign on the Google Display Network, and advanced remarketing optimizations. What is remarketing? Remarketing is a display advertising strategy where you show a banner ad to users who have previously been to your site, but didn't conduct an action you were hoping for - for example buy an item, fill out a lead form, etc. It's a nice reminder to the user of your business and how it can benefit them.  In terms of digital return on investment, it's one of the best things you can do for your business. You've probably experienced this in the past. Say you're looking at…
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Advertising on a Small Budget

Local Directories, PPC Advertising, Remarketing Advertising, Uncategorized
Advertising on a Small Budget You're a small business owner, or maybe you have a part-time side hustle, and you want more customers and recognize that you need to advertise. However, you're in a predicament because you're on a tight marketing budget, or maybe a marketing budget of zero.  Well, I hate to break it, but you do have to spend some to make some. But I have great news, it doesn't need to break the bank and you can do a lot of great stuff on the cheap, which will have a big impact as it pertains to getting new customers. I personally do many of these tactics for my site, Rise Marketing Group. I'll break down the list.  The tactics below are prioritized based on expected impact and…
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How to Advertise your Shopify Store

Google Analytics, PPC Advertising, Remarketing Advertising, Shopify, Uncategorized
Advertise your Shopify Store To all of my friends out there who have a Shopify store and want to start advertising to drive more customers. This article is for you.  I created a video tutorial (which I'll post at the bottom) and I'm writing this blog post because I feel there is a need that hasn't been addressed. Specifically, there are thousands of resources to share how to create a shopify store, which is awesome. Shopify is a great platform for Ecommerce businesses and has a pleathura of amazing tools to drive growth. Additionally, there are thousands, if not millions, of resources on how to advertise businesses, digitally. However, I see a gap where there aren't too many resources that break down top digital advertising strategies for Shopify stores and…
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Reverse Engineer your Business Growth

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized
Reverse Engineer your Business Growth Let's say you have a business and you want 100 more customers this year. Most folks will simply hope that they get 100 more customers and continue their same activities.  Others might be a bit more ambitious and double down on their sales and marketing efforts, but even these folks may have a hard time hitting their goal. While they have good intentions, they're not calculating what needs to happen in order to achieve their goal. Let me explain, if you want 100 more customers, it turns into a math equation, that we should reverse engineer. For this example, let's say you own a bookkeeping company and you want 100 more customers.   Below are several helpful metrics we need to review. Lead to Customer Rate …
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Digital Advertising eBook

Google Analytics, Local Directories, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising
Digital Advertising eBook Hi Friends! I'm really excited to share that I just published my first ebook. In this post I want to give you the skinny on the ebook. Specifically, I created an ebook, content included in the ebook, where to buy and potential future ebooks to come.  For those interested, you can purchase on payhip, via this link here, for $24.99. Payhip is a platform that offers secure ebook purchasing. For those reading, this might be the most effective $25 spent for your business.  Read below to find out more. Why I Created an Advertising ebook As many of you have learned, I've been doing digital advertising for a long time. Over 13+ years to be exact. This has spanned Google (2014 - 2018), RKG Ad Agency, Yahoo!,…
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Create Display Ads Quick and on the Cheap

Remarketing Advertising, Uncategorized
Create Display Ads Quick and on the Cheap You want to advertise via display ads (i.e. display banner ads) to your target audience, locally, but are concerned that creating digital ads is expensive and requires hiring a creative shop, right? No way! Far from it. This was the case a few years ago. If you wanted to advertise outside of search text ads (i.e. display ads to your local audience), you either needed to be a wiz at adobe photoshop or you had to hire resources to help out. Times have changed, for the better! For example, the largest and one of the most sophisticated display networks to advertise on is the GDN, Google Display Network. With this network you can advertise to your audience, locally, based on sites they're…
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