How to Advertise on Google

How to Advertise on Google

How to Advertise on Google with Google Ads (Formerly AdWords) with Free Courses In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords) to advertise on Google . This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I…
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How to Setup a Remarketing Campaign

How to Setup a Remarketing Campaign

How to Setup a Remarketing Campaign In this post I'm going to break down a few critical components of remarketing ads, specifically: what is remarketing, how to create a remarketing campaign on the Google Display Network, and advanced remarketing optimizations. What is remarketing ads? Remarketing is a display advertising strategy where you show a banner ad to users who have previously been to your site, but didn't conduct an action you were hoping for - for example buy…
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Advertising on a Small Budget

Advertising on a Small Budget You're a small business owner, or maybe you have a part-time side hustle, and you want more customers and recognize that you need to advertise. However, you're in a predicament because you're on a tight marketing budget, or maybe a marketing budget of zero.  Well, I hate to break it, but you do have to spend some to make some. But I have great news, it doesn't need to break the bank and…
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How to Advertise your Shopify Store

How to Advertise your Shopify Store

Advertise your Shopify Store To all of my friends out there who have a Shopify store and want to start advertising to drive more customers. This article is for you.  I created a video tutorial (which I'll post at the bottom) and I'm writing this blog post because I feel there is a need that hasn't been addressed. Specifically, there are thousands of resources to share how to create a shopify store, which is awesome. Shopify is a…
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Reverse Engineer your Business Growth

Reverse Engineer your Business Growth Let's say you have a business and you want 100 more customers this year. Most folks will simply hope that they get 100 more customers and continue their same activities.  Others might be a bit more ambitious and double down on their sales and marketing efforts, but even these folks may have a hard time hitting their goal. While they have good intentions, they're not calculating what needs to happen in order to…
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Digital Advertising eBook

Digital Advertising eBook Hi Friends! I'm really excited to share that I just published my first ebook. In this post I want to give you the skinny on the ebook. Specifically, I created an ebook, content included in the ebook, where to buy and potential future ebooks to come.  For those interested, you can purchase on payhip, via this link here, for $24.99. Payhip is a platform that offers secure ebook purchasing. For those reading, this might be…
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Create Display Ads Quick and on the Cheap

Create Display Ads Quick and on the Cheap You want to advertise via display ads (i.e. display banner ads) to your target audience, locally, but are concerned that creating digital ads is expensive and requires hiring a creative shop, right? No way! Far from it. This was the case a few years ago. If you wanted to advertise outside of search text ads (i.e. display ads to your local audience), you either needed to be a wiz at…
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