LinkedIn Ads for B2B Advertisers

LinkedIn Ads for B2B Advertisers

Why Advertise on LinkedIn? For any B2B marketer, LinkedIn is the place to be. Why? It's the platform where you can target your audience based on job title, industry, experience, and even company. That's incredibly powerful, when you're looking to engage with other businesses. For example, see the screenshot below. You can target based on a variety of options, including matched audiences. Matched audiences are emails you upload, to then target these individuals on LinkedIn, so long as…
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Advertising Strategies for Dentists

Advertising Strategies for Dentists

Within my blog, I’m going to pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with advertising strategies for dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at…
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Google Ads – Questions and Answers

Google Ads – Questions and Answers

When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. Google Ads, What is It? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where…
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Google Ads Support – 1-866-246-6453

Google Ads Support – 1-866-246-6453

For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able…
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Top SEO Tips for Small Businesses

Top SEO Tips for Small Businesses

Top SEO Tips for Small Businesses While the methods for optimizing your site change with every algorithm update, there are some SEO tips you can follow, things you can do on your own without spending much money, that will help you keep your small business on the map. These tips will help small business owners create an edge and improve their online presence. 1)     Know your audience: As a small business owner, it is important to know your audience. This…
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Privy – Email List and Cart Abandonment Review

Privy – Email List and Cart Abandonment Review

Privy - Email List and Cart Abandonment Review For anyone with a website who wants to make their site work harder for them, I highly recommend to give Privy a go. Within this blog post I'll break down, why Privy should be considered, how Privy can drive more revenue for your site, and how to get started. I write this post from real experience, I leverage Privy for my clients @ Rise Marketing Group and experience how this can…
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Local Directories

Local Directories

Local Directories This post is intended for anyone who has a physical business and is looking to promote their location through directory listings.  Local directories are a great way to get visibility from local potential customers. A huge plus on local directories is they are super inexpensive and can drive incremental qualified users to your site every month.  Within this post I'll break down an overview of local directories, share how to get started promoting your business via…
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How to Create a Google Ads Account

How to Create a Google Ads Account

How to Create a Google Ads Account (Formerly AdWords) with Free Courses In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords). This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I cover helpful tips for each of…
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How to Setup a Remarketing Campaign

How to Setup a Remarketing Campaign

How to Setup a Remarketing Campaign In this post I'm going to break down a few critical components of remarketing ads, specifically: what is remarketing, how to create a remarketing campaign on the Google Display Network, and advanced remarketing optimizations. What is remarketing ads? Remarketing is a display advertising strategy where you show a banner ad to users who have previously been to your site, but didn't conduct an action you were hoping for - for example buy…
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How to Create a Google Search Campaign

How to Create a Google Search Campaign Getting started with Google Search is extremely easy. I'm happy to report, you can create an effective Google Search campaign for your business within one to two hours.  Sounds ambitious right? Well, it's not, as long as you know what to do and the approach to take.   In this blog post I'm going to share key components of setting up your Google Search campaign, which include: google search ads, google search…
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