Top Marketing Blogs – 2020

One of the common traits of top marketers is the curiosity to seek out more information on the latest marketing techniques, strategies, platforms, etc. Marketing is a constant evolution, seems like every several months there is a major announcement, change or shift as it comes to marketing. A great example is Google's recent shift to start limiting search terms within Google Ads. To stay abreast of the latest and greatest, I'm sharing a link to the top 50…
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Google Ads Certification

Google Ads Certification Google Ads (formerly Google AdWords) is a sophisticated advertising platform, it's used by millions of advertisers to drive business growth through targeted advertising. It can work really well, if advertisers know exactly how to setup campaigns for success, but if the campaigns aren't setup correctly or an advertiser doesn't really know the complexities of the platform, performance can go south. With that, Google has created multiple courses to allow advertisers to get certified. By having…
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Types of Advertising

Types of Advertising

Types of Advertising Advertising comes in all shapes and sizes, and each will provide value, but it depends on what exactly you're looking for. In this article I'm going to break down some of the top advertising strategies and the pros and cons for each one. Photo by Liza Lova from Pexels Traditional Advertising Tradition advertising is advertising that has been around before the digital era took over. This includes, but isn't limited to: Broadcast TV Billboards Print (newspaper, magazines, etc.)…
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Google Callout Extensions

Google Callout Extensions

What are Google Callout Extensions? Callout extensions is an ad extension for Google Search Text Ads. Similar to Sitelinks, Call Extensions, and other ad extensions, it's extra text that's appended to our search text ads. Callout extensions consist of snippets of text (25 characters each) where advertisers can share their differentiators (i.e. callouts) of their business. For example,: If you're contractor the callouts could be: Family OwnedLocally BasedQuotes in 24 Hours25 Years of Experience If you're pizza shop…
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Responsive Display Ads on Google

Responsive Display Ads on Google

Google’s Responsive Display Ads is the latest, and preferred, iteration of display banner ads or image ads on the Google Display Network which Google unveiled a few years ago and is now the gold standard for display advertising.  What are Responsive Display Ads Responsive Display Ads is a banner ad on Google, where an advertiser can upload: Multiple images (little to no text)VideosMultiple headlinesMultiple descriptionsImagesLogos Once Google has the ad assets, it will automatically assemble display ads for…
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Responsive Search Ads

Responsive Search Ads

Photo by Caio Resende from Pexels Google Responsive Search Ads Google’s Responsive Search Ads is the latest text ad iteration Google rolled out in 2019. Google is always testing new text search ads formats. For example, years ago we had a simple text ad where advertisers could have one or two headlines, and one description. A few years back Google rolled out expanded text ads, which allowed advertisers to have up to three headlines and two descriptions. This was by design…
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LinkedIn Ads for B2B Advertisers

LinkedIn Ads for B2B Advertisers

Why Advertise on LinkedIn? For any B2B marketer, LinkedIn is the place to be. Why? It's the platform where you can target your audience based on job title, industry, experience, and even company. That's incredibly powerful, when you're looking to engage with other businesses. For example, see the screenshot below. You can target based on a variety of options, including matched audiences. Matched audiences are emails you upload, to then target these individuals on LinkedIn, so long as…
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Advertising Strategies for Dentists

Advertising Strategies for Dentists

Within my blog, I’m going to pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with advertising strategies for dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at…
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Google Ads – Questions and Answers

Google Ads – Questions and Answers

When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. Google Ads, What is It? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where…
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Microsoft Search Ads

Microsoft Search Ads

This blog post is for any advertiser that is currently advertising on Google Ads, but wants to scale their search advertising. If search ads are working for you (which should be the case for most advertisers), the next area to scale your advertising is Microsoft, which serves ads on Bing and their partner network. Why Microsoft Ads? Google Search is the market leader, but they don't own all of the market share as it pertains to search advertising.…
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