Google Ads Certification

Google Ads Certification Google Ads (formerly Google AdWords) is a sophisticated advertising platform, it's used by millions of advertisers to drive business growth through targeted advertising. It can work really well, if advertisers know exactly how to setup campaigns for success, but if the campaigns aren't setup correctly or an advertiser doesn't really know the complexities of the platform, performance can go south. With that, Google has created multiple courses to allow advertisers to get certified. By having…
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Types of Advertising

Types of Advertising

Types of Advertising Advertising comes in all shapes and sizes, and each will provide value, but it depends on what exactly you're looking for. In this article I'm going to break down some of the top advertising strategies and the pros and cons for each one. Photo by Liza Lova from Pexels Traditional Advertising Tradition advertising is advertising that has been around before the digital era took over. This includes, but isn't limited to: Broadcast TV Billboards Print (newspaper, magazines, etc.)…
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Google Callout Extensions

Google Callout Extensions

What are Google Callout Extensions? Callout extensions is an ad extension for Google Search Text Ads. Similar to Sitelinks, Call Extensions, and other ad extensions, it's extra text that's appended to our search text ads. Callout extensions consist of snippets of text (25 characters each) where advertisers can share their differentiators (i.e. callouts) of their business. For example,: If you're contractor the callouts could be: Family OwnedLocally BasedQuotes in 24 Hours25 Years of Experience If you're pizza shop…
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Responsive Display Ads

Responsive Display Ads

Google’s Responsive Display Ads is the latest, and preferred, iteration of display banner ads on the Google Display Network which Google unveiled a few years ago and is now the gold standard for display advertising.  What are Responsive Display Ads Responsive Display Ads is a banner ad on Google, where an advertiser can upload: Multiple images (little to no text)VideosMultiple headlinesMultiple descriptionsImagesLogos Once Google has the ad assets, it will automatically assemble display ads that render well across…
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Responsive Search Ads

Responsive Search Ads

Photo by Caio Resende from Pexels Google Responsive Search Ads Google’s Responsive Search Ads is the latest text ad iteration Google rolled out in 2019. Google is always testing new text search ads formats. For example, years ago we had a simple text ad where advertisers could have one or two headlines, and one description. A few years back Google rolled out expanded text ads, which allowed advertisers to have up to three headlines and two descriptions. This was by design…
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LinkedIn Ads for B2B Advertisers

LinkedIn Ads for B2B Advertisers

Why Advertise on LinkedIn? For any B2B marketer, LinkedIn is the place to be. Why? It's the platform where you can target your audience based on job title, industry, experience, and even company. That's incredibly powerful, when you're looking to engage with other businesses. For example, see the screenshot below. You can target based on a variety of options, including matched audiences. Matched audiences are emails you upload, to then target these individuals on LinkedIn, so long as…
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Advertising Strategies for Dentists

Advertising Strategies for Dentists

Within my blog, I’m going to pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with advertising strategies for dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at…
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Google Ads – Questions and Answers

Google Ads – Questions and Answers

When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. Google Ads, What is It? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where…
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Google Ads Support – 1-866-246-6453

Google Ads Support – 1-866-246-6453

For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able…
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Top SEO Tips for Small Businesses

Top SEO Tips for Small Businesses

Top SEO Tips for Small Businesses While the methods for optimizing your site change with every algorithm update, there are some SEO tips you can follow, things you can do on your own without spending much money, that will help you keep your small business on the map. These tips will help small business owners create an edge and improve their online presence. 1)     Know your audience: As a small business owner, it is important to know your audience. This…
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