Advertising Strategies for Dentists

Google Ads, PPC Advertising, Uncategorized
Within my blog I’m going to pick a few pick a few professions and detail the advertising strategies I would recommend to execute to drive new customers, locally.  To commence this effort, I’m going to start out with dentists. Advertising your Dental Practice on Google and Bing Search This is going to be the key pillar to your advertising, in driving more patients for your dental practice, locally. Google SearchThrough Google Search ads, you can show up at the top of Google’s results for users searching relevant terms, such as “dentist near me”. This strategy works very well for the following reasons:You’re only reaching users who are searching for the dental services you offer.You only pay per click. You can set whatever budget you feel comfortable with, even just a…
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Facebook Ads – Answers to Common Questions

Facebook Ads, Uncategorized
Do Facebook ads work Facebook Ads work really well for a variety of businesses. Every year Facebook's ad revenue continues to increase pretty significantly (source: martechtoday.com), because the ad platform works. Thousands, if not millions, of companies are advertising on Facebook because it's a very effective platform to drive new customers and leads, across industries and business types. Through Facebook ads, advertisers can show ads across Facebook, Instagram and their display partner network. In my opinion, Facebook works really well, due to it's targeting capabilities. Specifically, a few targeting mechanisms work really well on Facebook's advertising platform. Remarketing (targeting past site visitors)- I've tested remarketing across a variety of platforms (Google, AdRoll and others), and it seems (at least for me), that Facebook nearly always outperforms the competition. This doesn't…
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Google Ads – Questions and Answers

Google Ads – Questions and Answers

Google Ads, PPC Advertising, Uncategorized
When it comes to Google ads, there are several questions that come to mind. In this blog post, I'm going to answer the top questions pertaining to Google ads. What is Google Ads? Google's advertising platform. It's a self service advertising platform where advertiser can promote their business on Google Search, Google's Display Network and YouTube. One of the key differentiators with Google Ads is you only pay per click, for most of it's advertising products. Where are Google Ads? Ads that are across Google Search, the Google Display Network, and YouTube. On Google Search, advertisers can promote their business on Google.com as well as hundreds of other smaller search engines, within Google's partner network. The Google Display Network consists of owned and operated properties (i.e. gmail, YouTube), as well…
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Google Ads Support – 1-866-246-6453

PPC Advertising, Uncategorized
For any business looking for Google Ads (AdWords) support, here is the direct number, below. For anyone who is advertising on Google Ads, I would highly recommend to write this number down. I personally call this 1-2 times per week for the clients that I support. Google Ads Support: 1-866-246-6453 Google Ads support will cover the following issues. Google Ads Support - Ad Approvals For ads that you uploaded and they're not approved, this number will be able to support and help you get your ads approved as soon as possible. Google Ads Support - Ads not Serving For any campaigns that you launched that just aren't serving, this team can troubleshoot. They'll look at all of your campaign settings and identify and issues where your campaigns might not be…
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Top SEO Tips for Small Businesses

Uncategorized
Top SEO Tips for Small Businesses While the methods for optimizing your site change with every algorithm update, there are some SEO tips you can follow, things you can do on your own without spending much money, that will help you keep your small business on the map. These tips will help small business owners create an edge and improve their online presence. 1)     Know your audience: As a small business owner, it is important to know your audience. This will help you drive the traffic you want—and need, to your website. Based on Google’s newest algorithm, keywords don’t really matter—so don’t keyword stuff for SEO purposes. They look at your content. This is why you need to know what your audience is looking for. Check out the current market trends; do…
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Privy – Email List and Cart Abandonment Review

PPC Advertising, Uncategorized
Privy - Email List and Cart Abandonment Review For anyone with a website who wants to make their site work harder for them, I highly recommend to give Privy a go. Within this blog post I'll break down, why Privy should be considered, how Privy can drive more revenue for your site, and how to get started. I write this post from real experience, I leverage Privy for my clients @ Rise Marketing Group and experience how this can drive incremental sales, first hand. Privy Review - Why Consider Privy It's a known fact that 98% of users who visit a site don't convert from that visit. Convert in the form of a purchase, submitting a lead, etc.  It's just the cold hard fact. It doesn't mean they're not interested in…
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Local Directories

Local Directories, Uncategorized
Local Directories This post is intended for anyone who has a physical business and is looking to promote their location through directory listings.  Local directories are a great way to get visibility from local potential customers. A huge plus on local directories is they are super inexpensive and can drive incremental qualified users to your site every month.  Within this post I'll break down an overview of local directories, share how to get started promoting your business via local directories and provide a tool where you can audit how your business is listed on local directories. Local Directories: What are they Local directories are directory listings where users go to find businesses. They aren't search engines like Google, rather sites dedicated to capture business information.  Think of this as the…
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Top Facebook Advertising Strategies

Facebook Ads, PPC Advertising, Uncategorized
Top Facebook Advertising Strategies Anyone reading this blog post will know that Facebook is a formidable top player when it comes to digital advertising. For any business out there, focus on Google and Facebook, if you do that, you're in great shape. If you just focus on one and not the other, you're leaving opportunity on the table. In this blog post I'm going to break down Top Facebook advertising strategies that are proven to drive customers Facebook creative best practices Advanced tracking tips Top Facebook Advertising Strategies: Customer Targeting One of the many strengths of Facebook advertising is to upload an email list, and then target these users with Facebook ads. How it works is Facebook will match the emails you upload, against their user accounts. When there is…
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How to Create a Google Ads Account

Google Analytics, PPC Advertising, Remarketing Advertising, Uncategorized, YouTube Advertising
How to Create a Google Ads Account (Formerly AdWords) with Free Course In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords). This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I cover helpful tips for each of the platform to drive the most success and an offer to sign up for my 90 minute Google Ads course on SkillShare (free of charge). What is Google Ads Google Ads is the rebrand of Google AdWords. It's the same extremely powerful platform of Google AdWords, but with the rebrand of Google…
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How to Setup a Remarketing Campaign

Remarketing Advertising, Uncategorized
How to Setup a Remarketing Campaign In this post I'm going to break down a few critical components of remarketing ads, specifically: what is remarketing, how to create a remarketing campaign on the Google Display Network, and advanced remarketing optimizations. What is remarketing ads? Remarketing is a display advertising strategy where you show a banner ad to users who have previously been to your site, but didn't conduct an action you were hoping for - for example buy an item, fill out a lead form, etc. It's a nice reminder to the user of your business and how it can benefit them.  In terms of digital return on investment, it's one of the best things you can do for your business. You've probably experienced this in the past. Say you're…
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