How Much Does it Cost to Advertise on YouTube Photo by Kon Karampelas on Unsplash Google has attracted millions of advertisers over the years to it's Google Ads platform, because it provides massive scale (reaching users across Google Search, Google Display Network, and YouTube), the ability to target users based on intent and lastly, it's payment model has been pay per engagement (i.e. pay per click). While advertising on YouTube is far different than Google Search, as you're promoting videos, verse…