How Much Does it Cost to Advertise on YouTube

How Much Does it Cost to Advertise on YouTube

How Much Does it Cost to Advertise on YouTube Photo by Kon Karampelas on Unsplash Google has attracted millions of advertisers over the years to it's Google Ads platform, because it provides massive scale (reaching users across Google Search, Google Display Network, and YouTube), the ability to target users based on intent and lastly, it's payment model has been pay per engagement (i.e. pay per click). While advertising on YouTube is far different than Google Search, as you're promoting videos, verse…
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How to Advertise on Google

How to Advertise on Google

How to Advertise on Google with Google Ads (Formerly AdWords) with Free Courses In this post I'm going to breakdown how to setup a Google Ads account (formerly AdWords) to advertise on Google . This will specifically cover the following: What Google Ads is, How to Setup a Google Ads account, and how to setup specific campaigns within Google Ads, including Google Search, Display campaigns (including remarketing),  YouTube video campaigns. At the end of this blog post I…
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Digital Advertising eBook

Digital Advertising eBook Hi Friends! I'm really excited to share that I just published my first ebook. In this post I want to give you the skinny on the ebook. Specifically, I created an ebook, content included in the ebook, where to buy and potential future ebooks to come.  For those interested, you can purchase on payhip, via this link here, for $24.99. Payhip is a platform that offers secure ebook purchasing. For those reading, this might be…
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YouTube Advertising for your Business

YouTube Advertising for your Business As we talk about digital advertising, I would be remiss not to discuss the power of video for one's business. Now, most businesses are fond of 2-D digital advertising (i.e. banner ads, search text ads, local listings, etc.). But there is a dark horse that carries a lot of weight that is worth discussing, which is YouTube video advertising.  For this post, let me break down this segment into a few components: why…
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