Ben Lund Google Advertising Courses

Digital Advertising Courses – Taught by a Former Googler

With over 14 years of digital marketing experience, including working at Google (2014 – 2018), and managing our clients at Rise Marketing Group, I’m creating courses to scale my expertise to teach students around the world how to successfully advertise their business. My goal is to cut through all the clutter and teach my students exactly how to efficiently advertise their business in the most effective way that will drive sales.

Google Ads for Beginners

 
 
 
This is a 2 hour introductory course where I teach students how to effectively advertise their business through Google Ads. This includes tips of what to do, and just as important, what not to do, in order to get the most return out of your investment. 
 

Topics Include

 
 

Setting up your Google Ads account

Creating a Google Advertising Account is simple and can be setup within an hour or less, but you need to know what to do, and what not to do, in order to maximize your effectiveness. Within this video tutorial I share how to quickly and effectively setup your advertising campaigns.

Google Search – creating your first search campaign

Google Search campaigns work really well, because you can reach user who are Googling for products or services you offer. However, you need to know exactly what to do, and what not to do when setting up your search campaigns for success. Within my Google advertising course, I share my screen of how to setup your campaigns to maximize your success. I would recommend everyone to watch this tutorial before you start advertising on Google. I share experiences learned from my existing clients and from my 4 years working at Google.

Display Ads through Google

With Google Ads you can advertise display banner ads to your target audience. Within my video tutorials I share how you can leverage this to drive more customers. One component of this is remarketing, which is targeting users who have previously visited your site, didn’t take action, and since left.  

YouTube Advertising

For any company with videos, you can advertise your business on YouTube. It’s extremely easy to setup, within my marketing advertising course, I share how to set this up.

Establishing Measurement to Understand the Return on your Investment

Tracking the effectiveness of your Google campaigns is critical for success. Within my course, I teach my students how to leverage Google’s measurement strategies. 

Finding Google Ad Coupons

Often Google releases coupons, which new advertisers can take advantage of. At the time of writing (July 2020), there are coupons Google is offering to get $150 in free advertising. I’ll share how to find coupons that Google for when they are offering these. 

Recommendations on how to Prioritize your Investment

I’ll share contact on how to prioritize your investment across your Google ad campaigns, based on experience.

 

Reviews

Don’t take my word for it, hear from some students who took my Google Ads courses.

“Fantastic course. First time I’ve felt that I am really starting to get my head around Google Ads. Instructor was really easy to listen to! Definitely planning to watch more of his tutorials!”

“An excellent course for anyone trying to start their own business or promote themselves online.”

“Google Ads has always been a big blur to me because it seems like there is so much involved, but this class made it much more easier to grasp and understand. Great tips also – i am looking forward to implementing them soon.”

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