Digital Advertising Courses – Taught by a Former Googler
With over 14 years of digital marketing experience, including working at Google (2014 – 2018), and managing our clients at Rise Marketing Group, I’m creating marketing courses to scale my expertise to teach students around the world how to successfully advertise their business with digital ads. My goal is to cut through all the clutter and teach my students exactly how to efficiently advertise their business in the most effective way that will drive sales.
Nearly 3 hours of online marketing courses where I teach students how to effectively advertise their business through Google and Facebook Ads. For nearly all of our clients at Rise Marketing Group, we advertise across both of these platforms, as both are very effective at driving new customers.
The course material shared in these online lessons are similar strategies we deploy across our clients at Rise Marketing Group. My goal is to give students a solid understanding of digital ads to create an online advertising marketing strategy for their business.
My online classes cover the two large powerhouses – Google and Facebook Ads. Both can be very effective internet marketing channels and are strongly advised for most businesses. However, you need to be careful and setup the marketing campaigns with best practices, to insure that you limit wasted investment.
Throughout the digital marketing courses I will share recommendations that can run counter to Google’s recommendation. There are several instances Google has recommendations that will maximize spend and reach, but may not be as effective for advertisers on a limited budget. I will share several examples of this, based on managing around 40 clients and working at Google from 2014 – 2018.
Google Ads Course
Setting up your Google Ads account
Creating a Google Advertising Account is simple and can be setup within an hour or less, but you need to know what to do, and what not to do, in order to maximize your effectiveness. Within this video tutorial I share how to quickly and effectively setup your advertising campaigns.
Creating a search campaign
Google Search campaigns work really well, because you can reach user who are Googling for products or services you offer. Within my Google advertising course, I share my screen of how to setup your campaigns to maximize your success. I would recommend everyone to watch this online class before you start advertising on Google.
With Google Ads you can advertise display banner ads to your target audience. Within my video tutorials I share how you can leverage this to drive more customers. One component of this is remarketing, which is targeting users who have previously visited your site, didn’t take action, and since left.
For any company with videos, you can advertise your business on YouTube. It’s extremely easy to setup, within my marketing advertising course, I share how to set this up.
Establishing proper measurement
Tracking the effectiveness of your Google campaigns is critical for success. Within my course, I teach my students how to leverage Google’s measurement strategies.
Finding free Google Ad coupons
Often Google releases coupons, which new advertisers can take advantage of. At the time of writing (July 2020), there are coupons Google is offering to get $150 in free advertising. I’ll share how to find coupons that Google for when they are offering these.
Recommendations on how to prioritize your investment
I’ll share contact on how to prioritize your investment across your Google ad campaigns, based on experience.
Facebook Ads Course
Setting up appropriate infrastructure through Facebook Business Manager.
Facebook ads work, but it comes with a HUGE caveat. You need to setup appropriate infrastructure, including tracking with its pixel. I’ll cover setting up infrastructure through Facebook Business Manager within this lesson.
Facebook Ads manager
I’ll share the recommended ad account structure we use for our clients at Rise Marketing Group. This includes remarketing, look-a-like audiences and persona based audiences. These are the campaigns we recommend at Rise Marketing Group and I’ll share within this course.
Facebook Ads are a lot of fun to create. You can leverage multiple formats and I’ll teach how to create Facebook Ads and give tips on several best practices.
How to customize columns for Facebook Ads to measure the impact of your campaigns.
Don’t take my word for it, hear from some students who took some of my classes.
“Fantastic course. First time I’ve felt that I am really starting to get my head around Google Ads. Instructor was really easy to listen to! Definitely planning to watch more of his tutorials!”
“An excellent course for anyone trying to start their own business or promote themselves online.”
“Google Ads has always been a big blur to me because it seems like there is so much involved, but this class made it much more easier to grasp and understand. Great tips also – i am looking forward to implementing them soon.”
Is this Course for you?
This online course bundle is for you if this describes your situation.
- You’re relatively new to digital ads, less than 1 year on each marketing platform (Google and Facebook Ads)
- You’re interested in studying marketing to apply to a business or build up your digital marketing skills
- You want a cost effective online course with tactical and actionable strategies
- You learn best watching someone build the campaigns, then repeating on your end
If the above is true, you would be a great fit. Click below to get started!