DIY: How to Create a Google Ads Account

DIY Digital Strategy

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DIY: How to Create a Google Ads Account


Are you a DIY enthusiast looking to take your marketing efforts to the next level? Creating a Google Ads account is a perfect DIY project to help promote your business online. With Google Ads, you can reach potential customers at the right moment and achieve your advertising goals. In this step-by-step guide, we'll show you how to DIY your way to creating a Google Ads account and kickstart your online advertising journey.

Step 1: Sign Up for Google Ads and Begin Your DIY Adventure

To embark on your DIY Google Ads journey, head over to the Google Ads website and click on the "Start Now" button. It's time to roll up your sleeves and get started. If you don't have a Google account yet, don't worry – it's a quick and easy DIY process to create one.

Step 2: Set Up Your Google Ads Account DIY-style

Once you're signed in, let's dive into the DIY setup process. Choose your country and time zone to ensure your ads reach the right audience at the right time. Remember, DIY allows you to tailor every detail to your specific needs and preferences. Next, select your campaign goals DIY-style. Whether you want to drive website traffic, generate leads, or increase brand awareness, choose the goal that aligns with your DIY ambitions.

Step 3: DIY Your First Campaign and Unleash Your Creativity

Now comes the exciting part – DIYing your first campaign. Give it a name that reflects your DIY spirit and goals. For instance, "DIY Summer Sale Blitz" or "Crafty Campaign Creations." Choose the campaign type that suits your DIY aspirations, such as Search Network, Display Network, or Video. Remember, with DIY, the possibilities are endless, so let your creativity shine.

Step 4: Define Your Target Audience with a DIY Twist

In true DIY fashion, it's time to define your target audience and make your ads stand out. DIY allows you to handpick the specific geographic location where your ads will appear. Get creative with your targeting – DIY enthusiasts in your area might be the perfect audience for your DIY products or services. Experiment with demographics, interests, and behaviors to refine your DIY masterpiece further.

Step 5: Set Your Budget and Bidding Strategy with a DIY Mindset

Managing your budget and bidding strategy is an important part of your DIY Google Ads adventure. Set a daily budget that fits your DIY financial plan and the scale of your campaigns. Embrace the spirit of DIY by choosing the bidding strategy that aligns with your goals and comfort level. Whether it's manual bidding or an automated approach, DIY gives you the power to decide.

Step 6: Craft DIY Ad Copy That Captivates Your Audience

Now it's time to DIY your ad copy and make it irresistible to your target audience. Write captivating headlines and descriptive text that showcases the DIY magic you offer. Incorporate relevant keywords that DIY enthusiasts would search for and include a strong call-to-action to encourage clicks. Remember, DIY ad copy is all about being engaging and compelling.

Step 7: Track, Optimize, and DIY Your Way to Success

Your DIY Google Ads campaign is up and running – congratulations! But the journey doesn't end here. Continuously track your campaign's performance and DIY your way to success. Monitor key metrics like click-through rates (CTRs), conversion rates, and return on investment (ROI). Use Google Ads' reporting and analytics tools to gain valuable insights and optimize your DIY campaigns accordingly.

Take the Next DIY Step: Sign Up for a Google Ads Course for Beginners!

Ready to take your DIY Google Ads skills to the next level? Sign up for a Google Ads course for beginners and become a DIY advertising pro.

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on

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Need More Advertising Help?

While I am sharing a good amount of free information through DIY Digital Strategy, if you need more help, feel free to drop me a line on my contact page, as my agency Rise Marketing Group helps clients of all sizes.
Even if you’re not interested in full service advertising management, I would love to hear from you! Ping me a line at and I’ll be sure to follow-up to see how I can help.