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Hello Ben,

Your course has great takeaways.Much appreciated.

Two quick questions:
1. Is it necessary to set up a thank you page if I define lead as my conversion action?
2, Which is the best option for conversion setting in order to sell online courses( since I sell online courses). In facebook, I use purchase conversion as my objective since my ticket size is less than $20.In google ads, should I focus on lead generation or should i focus on purchase conversions directly?Pls advice