Reply To: Query on Google Ads

[Ben]

Thanks!

It is not required to have a thank you page, but I generally would prefer that. It’s easier tracking. Without this, you can have the conversion fire upon button click.
https://support.google.com/google-ads/answer/6331304?hl=en#zippy=%2Cset-up-conversion-tracking-using-the-global-site-tag

On your second question, I would focus on purchase conversions. Try that, and if that data set is too limited, you can try based on leads.