Reply To: Query on Google Ads

[Cecilia]

Hi Ben! Learning from you on SkillShare! Thanks for making it easy to learn Google Ads!

I need clarification though on the Cost of Google Ads, or how Google charges you.

What if, hypothetically, NO ONE clicks your ads in a day. Will Google still charge me $10 from my daily budget?

Is it like Meta that charges on impression?

Thanks!