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#4352
Ben
Guest

Hey All!

Lots of great questions 🙂

For skippable ads, google will only charge when someone watched 30 seconds (or the full video) or clicked/interacted with the ads. If these don’t happen, you don’t pay.

But there are other video campaigns that charge based on cost per 1000 impressions (CPM). More info here:

https://support.google.com/google-ads/answer/2375464?hl=en