Google ads campaigns for non-profit

[Iana]

Hi Ben,

I just completed your Skillshare course on Digital Marketing with Google Ads. I’ve found it super helpful as the charity I work for is about to start using google ads. I’m wondering if you have any tips or recommendations for the course of action when it comes to charities/non-profits. We are primarily looking for people to utilize the resources we provide, but we are also looking for donors. So there are two very different audiences. Therefore, when it comes down to tracking, I’m not sure what’s the best thing to track. What would you recommend?

[Ben Lund]

Hey there!

I would track any action on the site that’s a goal, in this case:

1) Donations
2) clicking on resources you provide

Setup these conversion actions to feed into google, i can refer out to developers if you need help!

[Author]

Posts