Query on Google Ads

[Sujit]

Hi Ben,

1. I sell online courses on my learning portal. Should I start with display ads or keyword search ads? Which one option would be effective in driving sales and converting leads?
2. Should I define purchase as my conversion action or should I focus on generating leads instead? What do you think would be the right startegy?Thanks in advance.

[Ben]

Hey there!

1) Generally speaking, search keywords are the best -because you can target users based on the exact search queries they’re looking for. I would start out with exact and phrase match, and just start there for Search. Also, please look at the search term report, and negate any bad traffic. Then, I would start a remarketing campaign, targeting past site visitors with display ads.

2) I would set two conversion events, one for the lead, the other for the actual purchase. Then for bidding, maybe focus on leads to start, then you can focus on purchases.

Best of luck!

[Sujit]

Hello Ben,

Your course has great takeaways.Much appreciated.

Two quick questions:
1. Is it necessary to set up a thank you page if I define lead as my conversion action?
2, Which is the best option for conversion setting in order to sell online courses( since I sell online courses). In facebook, I use purchase conversion as my objective since my ticket size is less than $20.In google ads, should I focus on lead generation or should i focus on purchase conversions directly?Pls advice

[Ben]

Thanks!

It is not required to have a thank you page, but I generally would prefer that. It’s easier tracking. Without this, you can have the conversion fire upon button click.
https://support.google.com/google-ads/answer/6331304?hl=en#zippy=%2Cset-up-conversion-tracking-using-the-global-site-tag

On your second question, I would focus on purchase conversions. Try that, and if that data set is too limited, you can try based on leads.

[Rita]

Thank you Ben. I really enjoyed the class. For a beginner how do i get practical work samples to sharpen my skills and how do I get the certificate.

[Ben]

Thank you! I just sent you a certificate. Best way to get practical work skills is to start doing this. If you know of any businesses that want to promote themselves, offer building out Google ads campaigns. Further, you can reach out to agencies to see if they’re open to help (even free internships) to get practical skills.

We do have an agency, Rise Marketing Group. Often we do have internships open, so we should stay in touch.

Thanks!

[Diego]

Thanks Ben for your classes, I learned a lot about google ads.
I need to practice on the platform to have more experience.
¿how do I get the certificate?

[Ben]

Thanks Diego, ill email the certificate and as you have ads questions, feel free to post in this forum!

[Ben]

Actually, can you email me your email, my email is ben@risemkg.com

[Daniel]

Hey Ben, thank you for this, I really appreciate learning more about Google Ads through your classes. I have few questions to ask if you don’t mind?

1. I started selling online (BirdsView Shipping LLC) last year and I’ve been trying to transition into video advertising to help promote our products but due to having different types of products(Such as Electronics,Home Decor, Wooden Shelves, etc.), would it be better to create a general video ad for each category of products or would creating one video ad that displays all genre generate a better view per click ratio on YouTube?

2. As a beginner, how do I apply an ad schedule that runs two different ads that start 30 mins apart but the first ad schedule time happens to over laps the second scheduled ad? I took on a freelance clinic but I don’t my E-commerce ads to create a problem when I ran the scheduled ads for the client as well.

3. Also I wanted to ask how do I get the certificate?

[Ben]

1. I started selling online (BirdsView Shipping LLC) last year and I’ve been trying to transition into video advertising to help promote our products but due to having different types of products(Such as Electronics,Home Decor, Wooden Shelves, etc.), would it be better to create a general video ad for each category of products or would creating one video ad that displays all genre generate a better view per click ratio on YouTube?

Great question, I may try both. Targeted video ads, leading to a particular landing page. Vs. a generalized message. I assume the more targeted approach will do better.

Have you tried a Performance Max campaign, which has a focus on Google Shopping? You might have more success here, just make sure you have a solid product feed. We prefer Feedoptimize.com

2. As a beginner, how do I apply an ad schedule that runs two different ads that start 30 mins apart but the first ad schedule time happens to over laps the second scheduled ad? I took on a freelance clinic but I don’t my E-commerce ads to create a problem when I ran the scheduled ads for the client as well.

That shouldn’t be a problem, I believe that’s totally feasible. Here is a support doc on how to do this at the campaign level, do you need this at the ad level as well?

How to Set Up Ad Scheduling in Google Ads

3. Also I wanted to ask how do I get the certificate?

Just sent

[Cecilia]

Hi Ben! Learning from you on SkillShare! Thanks for making it easy to learn Google Ads!

I need clarification though on the Cost of Google Ads, or how Google charges you.

What if, hypothetically, NO ONE clicks your ads in a day. Will Google still charge me $10 from my daily budget?

Is it like Meta that charges on impression?

Thanks!

[Ben]

Great question!

For Google search and display ads – you are charged by a CPC, which is Cost per Click. If no one clicks on your ad, you don’t pay and you wouldn’t hit the daily budget.

Meta does charge based on impressions – that’s a big difference between the two platforms.

[Sean]

Hi Ben,

I have just finished your course and found it incredibly insightful. I was wondering if you would recommend using Google Ads Manager if you are responsible for running multiple ad accounts and what the utility of this would be? Please send me the certificate as soon as you get a chance.

Thank you!

[Ben Lund]

Thank Sean – email me your name and email, I’ll get you the certificate. I would setup a Google MCC (my client center), so it’s one login and you can toggle amongst accounts.

[Author]

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