The right way to promote your app is to create a comprehensive marketing plan. This should include activities such as optimizing the app for search engines, leveraging online advertising, leveraging influencers, and utilizing social media. Additionally, App developers Houston advise that Developers should consider creating a website and blog to explain the features and benefits of the app, as well as providing customer service and support. Finally, developers should track metrics to monitor progress and adjust their approach as needed. With a well-crafted marketing plan, your app will be able to reach its full potential.