Google Ad Copy Best Practices

Google Ads

Table of Contents

Writing effective Google Ad copy requires a good understanding of the target audience, a clear value proposition, and persuasive language that encourages clicks. Here are some tips to help you write effective Google Ad copy:

Know your audience

Start by identifying your target audience and understanding what they are looking for. Use language and terminology that resonates with your audience to create a connection with them. For example, if you’re targeting a young audience, use casual language and slang that they can relate to.

Highlight your unique value proposition

Your ad copy should highlight your unique selling proposition (USP) – what sets your product or service apart from your competitors. Use your ad copy to clearly communicate the benefits of your product or service and what makes it unique.

Use attention-grabbing headlines

Your ad headline is the first thing that people will see, so make it compelling and attention-grabbing. Use active verbs and strong language that encourages users to click through to your website. Keep it short and sweet – Google Ads limits headlines to 30 characters.

Use ad extensions

Include a clear call to action

Make it clear what action you want users to take after they click on your ad. Whether it’s to sign up for a newsletter, purchase a product, or contact you for more information, your call to action should be clear and actionable.

Ad extensions can help your ad stand out from the competition by providing additional information or links. Use extensions like site links, callouts, and structured snippets to provide additional details about your product or service.

Test and refine your ad copy

Writing effective ad copy requires testing and refining. Experiment with different headlines, descriptions, and calls to action to see what works best. Use data from Google Ads to track your ad’s performance and make adjustments as needed.

Ad Copy Resources

Here are some of the top Google Ads resources that you can use to learn more about how to write effective ad copy, along with their citations:

  1. Google Ads Help: Writing successful text ads – This is an official guide from Google that provides tips and best practices for writing effective Google Ads. It covers topics like ad structure, ad formats, ad targeting, and more. (Source: https://support.google.com/google-ads/answer/1704389)
  2. WordStream – This is a digital advertising platform that provides a variety of resources and tools to help businesses optimize their Google Ads campaigns. Their blog is a great resource for learning about Google Ads copywriting, as well as other aspects of PPC advertising. (Source: https://www.wordstream.com/blog)
  3. Neil Patel – Neil Patel is a well-known digital marketer and entrepreneur who has written extensively about Google Ads copywriting. His blog contains numerous articles and guides on this topic, as well as other aspects of digital marketing. (Source: https://neilpatel.com/blog/)
  4. HubSpot – HubSpot is a popular inbound marketing platform that provides a variety of resources and tools to help businesses attract, engage, and delight customers. Their blog contains a section on PPC advertising that includes articles on Google Ads copywriting, ad targeting, and more. (Source: https://blog.hubspot.com/marketing/topic/pay-per-click)

These resources are just a few examples of the many great Google Ads resources that are available online. By taking the time to study and implement the best practices outlined in these resources, you can improve your Google Ads copywriting skills and create more effective ad campaigns.

Additional Resources: Google Ads – Podcasts

Here are some top Google Ads podcasts:

  1. The Paid Search Podcast: This is a podcast that covers all aspects of Google Ads, including ad copywriting, bidding strategies, and more. The hosts, Chris Schaeffer and Jason Rothman, have years of experience in PPC advertising and share their insights and tips in an easy-to-understand format. (Source: https://www.paidsearchpodcast.com/)
  2. Perpetual Traffic: This is a digital marketing podcast that covers a range of topics, including Google Ads. The hosts, Ralph Burns and Amanda Powell, share their expertise in PPC advertising and provide actionable tips and strategies for creating effective Google Ads campaigns. (Source: https://www.digitalmarketer.com/podcast/perpetual-traffic/)

These podcasts are a great way to stay up-to-date with the latest trends and best practices in Google Ads, and to learn from industry experts who have years of experience in PPC advertising.

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

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