How to launch an effective email campaign with the help of bulk email software: comparing the most popular ones

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In the present era, there is cut-throat competition among businesses around the globe. With the rise in globalization and digitalization, the way of reaching out to potential clients has changed. Businesses today are leveraging online marketing strategies to expand their brands and connect with the global audience. Email marketing is one of the best ways to reach out to your potential customers.

While people wonder about whether emails are relevant or not, the answer is that it is still a powerful way of promoting your brand. There are about 3.9 billion email users around the world today. That speaks a lot about the relevance of email marketing in the business world of today. It is one of the most convenient means of keeping your customers informed about your product launches, special offers, and festive discounts. 

With email marketing, you can also make your customers feel valued by sending them a personalized message on birthdays and anniversaries. Email marketing is much more than just sending messages, and on this site, you can learn more about one of such services that can benefit your business. However, sending bulk emails to all the subscribers manually can be a challenging task. It can even consume a lot of time and effort. This is exactly where the bulk email software comes to help. Email marketing software like MailChimp allow you to easily manage your email campaigns. 

The email marketing software increases the convenience of sending bulk emails in a hassle-free way. All you need to do is select the users, and the rest of everything will automatically be handled by the software. It will not only help in launching effective email campaigns but also save you a lot of time, effort, and money. Moreover, it can also help you reach your business goals better.

While there are hundreds of bulk email marketing software, choosing the right one can be tricky. Here are some of the best software that you can use to grow your business.


ActiveCampaign tops the list when it comes to the most popular bulk email software. It is a widely used software owing to its deliverability and automation features. The software allows you to send hundreds of emails with a single click and launch your email campaign effectively. It even provides you with the opportunity to leverage A/B testing in order to find out what kind of email campaign works the best for your business. 

The best thing about the ActiveCampaign bulk email software is that it offers a higher degree of customization option to the users. You can easily customize the emails and add unique pictures for different customers. Moreover, the advanced alert system of the software allows you to follow up with your customers when they abandon the cart without making a purchase.


SendinBlue is another effective bulk email software that can help you increase the chances of success of your email campaigns. The software comes with a number of unique email templates. All you need to do is use the drag and drop functionality and prepare emails within a few minutes. This can help you save a lot of time and focus on other important tasks effectively. Moreover, if you want to add a personal touch to your email, this tool can help. It helps in developing personalized content by adding the name of the customers in the email.

The ‘send time optimization’ feature of the software allows you to send bulk emails to the customers at the right to increase the engagement rate. Whether you want to send promotional emails or welcome emails, SendinBlue can help. The software enables you to send nearly 300 emails in a single day. It can also provide you with real-time statistics with essential metrics such as deliverability, click-through rates, open rates, and heat maps. The software can even automate your email workflow like sending emails, segmenting contacts, and updating information in the database.

Elastic Email

Elastic Email is an excellent bulk email software that helps in the creation of intuitive texts and images to send to your target audience. Every single email marketing campaign allows you to manage your recipient list. The software also provides you with the option of creating web forms that you can attach along with the bulk emails. The autoresponder feature of Elastic Email allows you to send automated responses and texts to the customers, even when your executives are busy. 

Tracking the performance of your email marketing campaign is also easy with the help of this software application. An analytic tool is integrated with this platform that allows you to keep track of the engagement rate, progress, and more. The platform is also highly scalable. It provides you with the opportunity to send emails to nearly 100 million users in a month. With so many advanced features, this software is sure to benefit your email campaign significantly.


Moosend is yet another efficient bulk email software helpful for launching email marketing campaigns for your business. The drag and drop editing and A/B testing feature makes this software a preferable option among businesses around the world. With this software, you can easily draft creative and customized emails for your customers in much less time. It helps in the easy personalization of every single email for better returns. 

Moosend handles the task of building your email list and automating email tasks, thereby offering you more time to strengthen customer relationships. The intuitive email templates allow you to easily add text blocks, images, and social icons to your emails in a matter of a few minutes. Moreover, this software can provide you with valuable insights into your different email campaigns through detailed reports.


The email marketing market is expected to reach $17.9 billion by the year 2027. It speaks a lot about the effectiveness of email marketing in increasing the success rate of the business. Irrespective of the industry you operate in, email marketing can help you connect with your target audience better. Now that you know the best bulk email software, it’s time to leverage them and avail the best benefits.

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on

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