Setting up a SEMRush Account

SEMRush

Table of Contents

SEMrush is an all-in-one digital marketing toolkit that helps businesses of all sizes to improve their online visibility and drive more traffic to their website. The platform offers a wide range of features, including keyword research, site audit, competitor analysis, and more. In this guide, we will walk you through how to use SEMrush, step-by-step, and provide you with the best practices and tips to get the most out of the platform.

Step 1: Create a SEMRush Account

The first step to using SEMrush is to create an account. You can sign up for a free trial or purchase a subscription plan that best fits your needs.

Step 2: Conduct SEO Keyword Research

Keyword research is an essential step in any digital marketing strategy. SEMrush makes it easy to conduct keyword research by providing you with valuable insights into keyword search volume, keyword difficulty, and related keywords.

To conduct keyword research in SEMrush, navigate to the “Keyword Research” tab and enter a keyword or phrase that is relevant to your business. SEMrush will provide you with a list of related keywords and their search volume, difficulty, and competition level.

Step 3: Analyze Competitors

Analyzing your competitors’ online presence can help you identify gaps in your own marketing strategy and find opportunities to outperform them. SEMrush offers a robust competitor analysis tool that allows you to analyze your competitors’ keywords, backlinks, and more.

To analyze your competitors in SEMrush, navigate to the “Competitive Research” tab and enter your competitors’ domain name. SEMrush will provide you with a list of their top organic and paid keywords, backlinks, and other important data.

Step 4: Conduct Site Audit

A site audit is a comprehensive analysis of your website’s technical and on-page SEO. SEMrush offers a site audit tool that checks for issues like broken links, duplicate content, and more.

To conduct a site audit in SEMrush, navigate to the “Site Audit” tab and enter your website’s URL. SEMrush will analyze your website and provide you with a list of issues to fix.

Step 5: Track Rankings in SEMRush

Tracking your website’s search engine rankings is an important step in measuring the success of your SEO strategy. SEMrush offers a ranking tracker tool that allows you to track your website’s ranking for specific keywords over time.

To track your website’s ranking in SEMrush, navigate to the “Position Tracking” tab and enter the keywords you want to track. SEMrush will provide you with a list of your website’s current ranking positions and track changes over time.

Step 6: Monitor Backlinks in SEMRush

Backlinks are an essential part of any SEO strategy, as they signal to search engines that your website is credible and authoritative. SEMrush offers a backlink monitoring tool that allows you to track new and lost backlinks, as well as the quality of those backlinks.

To monitor your website’s backlinks in SEMrush, navigate to the “Backlink Analytics” tab and enter your website’s URL. SEMrush will provide you with a list of your website’s backlinks, as well as information on the quality of those backlinks.

Conclusion:

SEMrush is a powerful digital marketing tool that can help you improve your online visibility, drive more traffic to your website, and outperform your competitors. By following the steps outlined in this guide, you can use SEMrush to conduct keyword research, analyze competitors, conduct site audits, track rankings, and monitor backlinks. With these insights at your fingertips, you can make data-driven decisions to improve your digital marketing strategy and drive success for your business.

  1. SEMrush website: https://www.semrush.com/
  2. SEMrush Knowledge Base: https://www.semrush.com/kb/
  3. Moz Beginner’s Guide to SEO: https://moz.com/beginners-guide-to-seo
  4. Backlinko: https://backlinko.com/
  5. Ahrefs blog: https://ahrefs.com/blog/
  6. Neil Patel’s blog: https://neilpatel.com/blog/
  7. Search Engine Land: https://searchengineland.com/
  8. Yoast SEO Blog: https://yoast.com/seo-blog/
  9. Hubspot Marketing Blog: https://blog.hubspot.com/marketing
  10. Google Search Console Help Center: https://support.google.com/webmasters/answer/7451184?hl=en
  11. Google Analytics Help Center: https://support.google.com/analytics/answer/6004245?hl=en
  12. Search Engine Journal: https://www.searchenginejournal.com/
  13. SEMrush YouTube channel: https://www.youtube.com/channel/UCvA-wJTRO6N1ZqG2OqvbiBw
  14. SEMrush Twitter page: https://twitter.com/semrush
  15. SEMrush Facebook page: https://www.facebook.com/SEMrush/
Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

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Need More Advertising Help?

While I am sharing a good amount of free information through DIY Digital Strategy, if you need more help, feel free to drop me a line on my contact page, as my agency Rise Marketing Group helps clients of all sizes.
Even if you’re not interested in full service advertising management, I would love to hear from you! Ping me a line at hello@diydigitalstrategy.com and I’ll be sure to follow-up to see how I can help.