Top Questions and Answers on Hiring a Google Ads Agency

Table of Contents

Table of Contents

Why should I hire a Google Ads agency?

Hiring a Google Ads agency can provide expertise, save time, improve campaign performance, and deliver better ROI through professional management and optimization.

What services do Google Ads agencies offer?

Google Ads agencies typically offer services such as campaign setup, keyword research, ad creation, bid management, performance tracking, and reporting.

How do I choose the right Google Ads agency?

Choose an agency based on their experience, client testimonials, case studies, pricing, and their understanding of your industry and business goals.

What qualifications should a Google Ads agency have?

A reputable Google Ads agency should have Google Ads certifications, experienced staff, a proven track record, and positive client reviews.

What is a Google Partner agency?

A Google Partner agency is certified by Google for their expertise in managing Google Ads accounts and has met Google’s performance and training requirements.

How much does it cost to hire a Google Ads agency?

The cost of hiring a Google Ads agency varies based on factors like the scope of work, agency reputation, and your advertising budget. Agencies may charge a flat fee, a percentage of ad spend, or an hourly rate.

How do Google Ads agencies charge for their services?

Google Ads agencies typically charge a flat fee, a percentage of your ad spend, or an hourly rate. Some agencies may offer performance-based pricing models.

What is the difference between a freelancer and a Google Ads agency?

A freelancer is an individual offering Google Ads services, while an agency is a company with a team of experts providing a range of services and support.

What should I look for in a Google Ads agency contract?

Look for clear terms regarding services provided, pricing, duration, cancellation policies, and performance expectations in a Google Ads agency contract.

How can I evaluate the performance of a Google Ads agency?

Evaluate an agency’s performance by reviewing their case studies, client testimonials, and success metrics for similar businesses.

What questions should I ask a Google Ads agency before hiring?

Ask about their experience, industry expertise, team qualifications, success stories, pricing structure, reporting methods, and communication process.

How long does it take to see results from a Google Ads agency?

Results can vary, but it typically takes a few weeks to a few months to see significant improvements in campaign performance after hiring an agency.

Can a Google Ads agency help with other digital marketing services?

Many Google Ads agencies also offer additional digital marketing services, such as SEO, social media marketing, content marketing, and web design.

How does a Google Ads agency improve campaign performance?

An agency improves performance through expert keyword research, ad copy optimization, bid management, audience targeting, and continuous monitoring and adjustments.

What metrics should a Google Ads agency track and report?

A good agency should track and report metrics such as impressions, clicks, CTR, CPC, conversions, conversion rate, and ROI.

How often should I expect updates from a Google Ads agency?

Expect regular updates, typically weekly or monthly, depending on the agreement with your agency. They should provide performance reports and discuss optimization strategies.

What is the role of account managers in a Google Ads agency?

Account managers serve as your primary point of contact, managing your account, overseeing campaigns, and ensuring your goals and expectations are met.

Can a Google Ads agency help with landing page optimization?

Yes, many agencies offer landing page optimization services to improve conversion rates and overall campaign performance.

What should I do if I’m not satisfied with my Google Ads agency?

If you’re not satisfied, communicate your concerns with the agency, review the contract terms, and consider finding a new agency if issues persist.

How do I measure the ROI of hiring a Google Ads agency?

Measure ROI by comparing the cost of the agency’s services to the increase in revenue and conversions generated from their campaign management.

Can a Google Ads agency help with remarketing campaigns?

Yes, most agencies can set up and manage remarketing campaigns to target users who have previously visited your website.

What industries do Google Ads agencies typically specialize in?

Agencies may specialize in various industries, such as e-commerce, healthcare, finance, real estate, and more. Choose an agency with experience in your industry.

What is the difference between PPC and Google Ads?

PPC (Pay-Per-Click) is a broad term for online advertising where advertisers pay for clicks, while Google Ads is a specific PPC platform provided by Google.

How do Google Ads agencies stay updated with industry changes?

Agencies stay updated through continuous training, attending industry conferences, participating in Google Partner programs, and following industry news and trends.

Can a Google Ads agency help with competitor analysis?

Yes, agencies can perform competitor analysis to understand your competitors’ strategies and identify opportunities for your campaigns.

What tools do Google Ads agencies use for campaign management?

Agencies use tools like Google Ads, Google Analytics, SEMrush, Ahrefs, and other keyword research and bid management tools.

How do I know if my business is ready to hire a Google Ads agency?

Your business is ready to hire an agency if you have a clear advertising budget, defined goals, and the need for expert management to improve campaign performance.

Can a Google Ads agency help with mobile advertising?

Yes, agencies can optimize campaigns for mobile devices, ensuring your ads perform well on smartphones and tablets.

What is a typical onboarding process with a Google Ads agency?

The onboarding process usually includes an initial consultation, account audit, strategy development, campaign setup, and regular performance reviews.

How do Google Ads agencies handle billing and invoicing?

Billing and invoicing practices vary by agency. Some may bill monthly, while others might require upfront payments or retainers. Clarify this during your initial discussions.

What should I expect during the initial consultation with a Google Ads agency?

During the initial consultation, expect to discuss your business goals, current marketing efforts, budget, target audience, and how the agency can help achieve your objectives.

Can a Google Ads agency help with video advertising?

Yes, many agencies offer video advertising services, including creating and managing video campaigns on YouTube and other platforms.

What is the difference between a Google Ads specialist and a Google Ads agency?

A Google Ads specialist is an individual expert, while a Google Ads agency is a company with a team of specialists providing comprehensive services.

How do agencies determine the best keywords for my campaigns?

Agencies use keyword research tools, analyze competitor keywords, and consider your business goals and target audience to determine the best keywords for your campaigns.

Can a Google Ads agency help with Google Shopping campaigns?

Yes, many agencies specialize in Google Shopping campaigns, helping you optimize product listings and bids for better performance.

How do Google Ads agencies ensure compliance with Google’s policies?

Agencies stay informed about Google’s policies and guidelines, regularly reviewing and updating campaigns to ensure compliance.

What is the importance of ad copy in Google Ads campaigns?

Effective ad copy is crucial for attracting clicks and conversions. Agencies optimize ad copy to be relevant, compelling, and aligned with user intent.

Can a Google Ads agency help with local advertising?

Yes, agencies can create and manage local advertising campaigns to target customers in specific geographic areas.

What are the benefits of using a Google Partner agency?

Google Partner agencies have demonstrated expertise in managing Google Ads accounts, adhere to best practices, and receive training and support from Google.

How do agencies handle multiple campaigns for a single client?

Agencies manage multiple campaigns by organizing them into different accounts or using advanced campaign management tools to ensure each campaign meets its objectives.

What should I consider when comparing different Google Ads agencies?

Consider factors like the agency’s experience, industry expertise, pricing structure, client testimonials, and their approach to campaign management and reporting.

How can I ensure effective communication with my Google Ads agency?

Establish clear communication channels, set regular update meetings, and ensure the agency understands your goals and expectations.

What is the role of analytics in Google Ads campaign management?

Analytics help track campaign performance, providing insights into what’s working and what needs adjustment to improve ROI.

Can a Google Ads agency help with international advertising?

Yes, many agencies offer services for international advertising, including multilingual campaigns and targeting specific global markets.

What is a campaign audit in Google Ads?

A campaign audit involves a thorough review of your existing Google Ads campaigns to identify areas for improvement and optimization.

How do agencies stay competitive in the Google Ads market?

Agencies stay competitive by continuously improving their skills, adopting new technologies, providing exceptional service, and delivering measurable results for clients.

Can a Google Ads agency help with seasonal campaigns?

Yes, agencies can create and manage seasonal campaigns, adjusting strategies to capitalize on peak shopping periods and holidays.

What is the role of landing pages in Google Ads campaigns?

Landing pages are critical for converting clicks into actions. Agencies optimize landing pages to align with ad copy and user intent, improving conversion rates.

How do agencies use A/B testing in Google Ads campaigns?

Agencies use A/B testing to compare different ad elements, such as headlines, copy, and CTAs, to determine which variations perform best and optimize accordingly.

What is the importance of Quality Score in Google Ads?

Quality Score impacts ad rank and CPC. Agencies work to improve Quality Scores by optimizing ad relevance, CTR, and landing page experience.

Can a Google Ads agency help with display advertising?

Yes, agencies can create and manage display advertising campaigns, targeting users across the Google Display Network with visually engaging ads.

What should I do if my Google Ads account is suspended?

If your account is suspended, work with your agency to identify and resolve the issue by reviewing Google’s policies and submitting an appeal if necessary.

How do agencies approach budget management in Google Ads?

Agencies manage budgets by setting daily or monthly limits, monitoring spend, and adjusting bids and strategies to maximize ROI within the allocated budget.

What is the benefit of using remarketing lists in Google Ads?

Remarketing lists allow you to target users who have previously visited your site, helping increase conversions by re-engaging interested prospects.

Can a Google Ads agency help with crisis management?

Yes, agencies can provide support during a crisis by adjusting campaigns, managing communication, and ensuring your ads remain effective and relevant.

What are negative keywords, and how do agencies use them?

Negative keywords prevent your ads from showing on irrelevant searches. Agencies use them to refine targeting and improve ad relevance and performance.

How do agencies handle competition analysis in Google Ads?

Agencies analyze competitor strategies, keyword usage, ad copy, and performance to identify opportunities and optimize your campaigns for better results.

What is the importance of ad scheduling in Google Ads?

Ad scheduling allows you to display ads during specific times or days when your target audience is most active, optimizing ad spend and performance.

Can a Google Ads agency help with influencer marketing?

While primarily focused on PPC, some agencies may offer influencer marketing services or collaborate with influencers to enhance your overall marketing strategy.

How do agencies ensure transparency in Google Ads management?

Agencies ensure transparency by providing detailed reports, regular updates, and clear communication about campaign performance and optimization strategies.

What is the role of creative assets in Google Ads campaigns?

Creative assets, such as images and videos, are essential for engaging users. Agencies optimize these assets to align with campaign goals and audience preferences.

How do agencies use geo-targeting in Google Ads?

Agencies use geo-targeting to focus ads on specific geographic locations, ensuring your ads reach the most relevant audience for your business.

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

Ben Lund

Ben Lund

Ben Lund is a 14+ year digital advertising vet who founded Rise Marketing Group. Outside of managing his agency, he offers advertising courses on SkillShare and routinely shares his best practices on DIYDigitalStrategy.com

Share on facebook
Share on twitter
Share on linkedin

Comments?

Need More Advertising Help?

While I am sharing a good amount of free information through DIY Digital Strategy, if you need more help, feel free to drop me a line on my contact page, as my agency Rise Marketing Group helps clients of all sizes.
Even if you’re not interested in full service advertising management, I would love to hear from you! Ping me a line at hello@diydigitalstrategy.com and I’ll be sure to follow-up to see how I can help.